Lydia Lutchenkov
CHARLOTTE,NC
Summary
Senior Product Manager with a robust track record of managing a $304M portfolio, achieving 21% YoY net sales growth. Expertise in defining product strategy and driving alignment across engineering, marketing, and sales teams to optimize product execution and enhance performance.
Overview
16
16
years of professional experience
Work History
Senior Product Manager
ELECTROLUX GROUP
Charlotte, NC
09.2020 - Current
- Own a $304M product portfolio (50+ SKUs), delivering 21% YoY net sales growth and 15% volume growth, with 11% revenue and 8% volume growth over tenure.
- Define and lead product strategy and roadmap, prioritized initiatives based on customer insights, competitive dynamics, and financial impact to align with market needs.
- Drive end-to-end product execution, including launches, adoption strategy, and lifecycle optimization, achieving 30% volume lift vs. plan.
- Lead cross-functional delivery across engineering, marketing, supply chain, and sales, aligning stakeholders to execute against strategic priorities.
- Translate customer and business needs into product requirements and prioritized initiatives, enabling effective execution and delivery.
- Leverage product performance data and customer insights to inform decisions and guide roadmap evolution for enhanced product outcomes.
- Spearhead portfolio profitability initiatives, including country-of-origin shifts to mitigate tariff exposure and expand margins.
- Establish and track product KPIs to drive performance improvement and support data-driven decision-making.
Product Manager
ELECTROLUX GROUP
Charlotte, NC
09.2020 - 10.2023
- Defined and executed a multi-year product roadmap, aligning investments to customer needs and business priorities.
- Led portfolio transformation and new product launches, driving 25% net sales growth and 5% YoY volume growth.
- Owned a $196M portfolio (50+ SKUs), managing the full product lifecycle from discovery through delivery.
- Built data-driven business cases and investment strategies to prioritize high-impact initiatives.
- Led product launch and commercialization strategy, aligning with P&L targets Partnered cross-functionally with engineering, sourcing, finance, and PMO to scale product initiatives.
- Translated strategy into clear product requirements, improving prioritization and execution efficiency.
Product Manager, Portfolio Strategy and Merchandising
NATUZZI
Greensboro, NC
10.2017 - 09.2020
- Owned an $80M product portfolio, driving strategy, assortment planning, and lifecycle management.
- Leveraged customer insights and market intelligence to enhance product development and optimize portfolio.
- Delivered improved performance through strategic assortment and pricing, increasing product relevance across channels.
- Partnered cross-functionally to execute go-to-market strategies, including positioning, campaigns, and merchandising.
- Optimized retail experience through strategic product mix and in-store initiatives, enhancing conversion and customer engagement.
Associate Product Manager, Natuzzi SPA (Global Portfolio)
NATUZZI
Santeramo, Italy
02.2017 - 10.2017
- Conducted market and customer analysis to guide product and assortment decisions, aligning offerings with consumer demand.
- Collaborated cross-functionally to tailor product strategies to regional market needs, ensuring relevance and competitiveness.
- Supported global product strategy and executed international product launches in key markets, enhancing market presence.
Product and Growth Manager (Sales and Account Management)
NATUZZI
Cincinnati, OH
12.2014 - 01.2017
- Drove revenue growth through product-led selling and optimized assortment and merchandising strategies.
- Led go-to-market strategy and product positioning for key accounts, aligning offerings with customer demand to enhance engagement.
- Leveraged customer insights to shape product decisions and identify growth opportunities.
- Built deep expertise in customer behavior and buying drivers, informing future product strategy.
- Recognized as #1 sales representative by volume (High Point Market, 2015).
Lead Financial Analyst (Program Control)
CACI INTERNATIONAL
Ashburn, VA
05.2010 - 04.2014
- Developed forecasting models and dashboards that facilitated data-driven decision-making across teams.
- Collaborated cross-functionally to oversee budgets, forecasts, and performance metrics, enhancing financial visibility.
- Managed financial planning for $50M program, aligning with business and contract objectives to support strategic goals.
Education
Bachelor of Science - Economics
Longwood University
Farmville, VA01-2006
Skills
- Product Portfolio Management
- Product Lifecycle Management
- New Product Development (NPD/NPI)
- Commercialization
- Go-to-Market Strategy
- Business Case Development
- Revenue management
- Pricing Strategy
- Market Analysis
- Competitive Intelligence
- Forecasting planning
- Performance analysis
- Cross-Functional Leadership
- Customer Insights / Voice of Customer
Patents And Awards
- Air Fry Cooking Method & Apparatus, 2023, Patent Pending, US2023/0200586 A1
- Home Furnishings Business Magazine Forty Under 40, Class of 2018: Natuzzi Americas, 06/18
- CACI Encore Achiever Award - Exemplary Customer Service, 06/09, CACI International Inc.
- Outstanding Leadership in Economics, Longwood University
Core Expertise
- Product strategy and roadmap leadership innovation and new product development (NPD/NPI).
- Portfolio and P&L management.
- Product lifecycle management (Discovery → Delivery).
- Customer-centric product development.
- Growth strategy and go-to-market execution.
- Cross-functional leadership and stakeholder influence.
Timeline
Senior Product Manager
ELECTROLUX GROUP
09.2020 - Current
Product Manager
ELECTROLUX GROUP
09.2020 - 10.2023
Product Manager, Portfolio Strategy and Merchandising
NATUZZI
10.2017 - 09.2020
Associate Product Manager, Natuzzi SPA (Global Portfolio)
NATUZZI
02.2017 - 10.2017
Product and Growth Manager (Sales and Account Management)
NATUZZI
12.2014 - 01.2017
Lead Financial Analyst (Program Control)
CACI INTERNATIONAL
05.2010 - 04.2014
Bachelor of Science - Economics
Longwood University