Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Marissa Copeland

Fort Worth,TX

Summary

Strategic and results-driven Business leader, Agile Consultant, and Product Manager with over 14 years of cross-industry experience driving enterprise-wide agile transformations, lean portfolio management, and high-impact product development. Proven success in enabling teams and leaders to implement agile frameworks, build market-responsive digital products, and foster a culture of innovation and adaptability. Deep expertise in data-driven decision-making, customer-centric product strategy, and complex software delivery. Adept at aligning product vision with business goals, and coaching executives, product teams, and engineers to achieve breakthrough performance.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Product Manager/Product Development Lead

Lift Consulting & Solutions
Fort Worth, USA
08.2023 - Current
  • Conducted in-depth research to create comprehensive reports on various business models.
  • Developed pricing strategies for SaaS applications to enhance market competitiveness.
  • Designed and distributed surveys to key target markets for data collection and analysis.
  • Implemented strategic vision for new product development, ensuring alignment with market needs.
  • Researched and established concept development projects to innovate features and enhancements.
  • Performed continuous market analysis and engaged customers to uncover new market opportunities.
  • Defined product requirements and led development of product roadmap for successful launches.
  • Collaborated with technical team to create rapid prototypes, validating market viability.

Agile Consultant/Transformation Coach

Quest Diagnostics
10.2022 - 08.2024
  • Streamlined project delivery by managing scope, status, financials, and resources to ensure timeliness and cost efficiency.
  • Reduced time to market by 25% through effective MVP development.
  • Doubled customer engagement through targeted strategies and initiatives.
  • Implemented design thinking methodologies and customer demos, resulting in over 30 new features.
  • Trained product management teams on best practices for maintaining product roadmaps.
  • Collaborated with marketing to establish go-to-market strategies, messaging, and target personas.
  • Engaged with sales and operations to advocate for new releases and influence future product direction.
  • Conducted competitive analysis to monitor industry activities and inform strategic decisions.

Director of Product and Technology

Wraith Technologies
04.2020 - 12.2023
  • Developed product development roadmaps and user workflows to streamline processes.
  • Implemented branding, marketing, and pricing strategies to enhance market presence.
  • Led a team of 8 in delivering product development from inception through delivery.
  • Managed product lifecycle for existing and legacy products to ensure relevance.
  • Collaborated with technical teams to select appropriate technology stacks based on product needs.
  • Successfully managed the product development process for workforce learning applications from ideation to launch.
  • Focused on reducing time to market for new products, enhancing customer value.
  • Researched market trends and technology platforms to inform the company’s technological strategy.

Solution/Release Train Engineer

GM Financial
10.2020 - 10.2022
  • Established 14 scrum teams and 2 kanban teams across multi-application environment.
  • Facilitated cross-organizational structure change and agile transformation initiatives.
  • Coached leaders, Scrum Masters, and teams in Lean-agile practices to enhance performance.
  • Promoted adaptability and flexibility through innovative techniques in dynamic situations.
  • Guided teams towards self-direction, accountability, and effective decision-making.
  • Mentored teams on conflict resolution strategies and fostering transparency.
  • Led a team of 12 across three Agile Release Trains to improve collaboration.
  • Enhanced agility within the organization by implementing best practices.

Enterprise Agile Coach/Product Owner

Fantail Services
07.2020 - 12.2020
  • Spearheaded enterprise-wide Agile transformation through successful implementation of Scrum methodology across departments.
  • Coached cross-functional teams in Sales, Marketing, and Executive leadership on Agile principles.
  • Facilitated core Agile ceremonies to drive continuous improvement in workflow efficiency.
  • Developed customized training workshops to enhance organizational Agile maturity.
  • Collaborated with executive leadership to promote cultural transformation and accelerate Agile adoption.
  • Empowered teams to achieve self-organization, accountability, and transparency in work processes.
  • Collaborated with Product Owners to define user stories and prioritize backlogs.

Product Agile Coach/Scrum Master

Check-6, Inc.
06.2016 - 03.2020
  • Achieved successful implementation of scrum framework, reducing software release cycles from 12 months to 3 months.
  • Fostered cross-departmental collaboration to align scrum practices with product development goals.
  • Coached scrum masters and project managers to ensure alignment with organizational objectives.
  • Cultivated culture of continuous improvement, empowering teams for effective planning and execution.
  • Promoted collaboration among testers, developers, and Product Owners to expedite software releases.
  • Collaborated closely with product owners and development teams to reduce technical debt by over 50% within six months.
  • Facilitated daily scrum, sprint planning, reviews, and retrospectives to enhance team productivity.

Software Configuration/Quality Assurance Manager

Check-6, Inc.
01.2010 - 01.2014
  • Implemented agile testing strategies, including test automation and continuous integration, reducing defects over 80% within nine months.
  • Collaborated with product management to develop oil and gas safety applications, enhancing client safety.
  • Managed project scope, status, budget, and resources for timely, cost-effective delivery of multiple initiatives.
  • Led a team of six in executing testing strategies across four programs during parallel release cycles over six years.
  • Executed test validations, developed automation strategies, and selected appropriate test frameworks.
  • Delegated tasks strategically to ensure comprehensive test coverage and high-quality outputs.
  • Spearheaded consolidation effort, reducing manual test cases from 432 to 193 and saving 16 hours per testing cycle.
  • Increased automated test coverage by 90% across two programs, yielding substantial cost savings through effective automation.

Product Technician Lead/Agile Project Manager

Wraith Systems LLC.
12.2009 - 01.2014
  • Constructed F-16 and F-35 X-grips for flight simulation and pilot training.
  • Streamlined manufacturing process by implementing Kanban Frameworks, reducing costs and defects by 60%.
  • Tested and troubleshot wire harnesses and connectors, executing necessary repairs.
  • Produced and shipped over 4,000 wire harnesses with a .001% defect rate.
  • Utilized Triple Constraint Framework to balance project demands effectively.
  • Developed and maintained documentation critical to deliverable success.
  • Created mitigation plans through comprehensive assessments and planning.
  • Optimized stick/throttle molding process using 3D printing for molds and essential parts.

Education

AAS - Information Technology, Programming

Tarrant County College
Fort Worth, TX
05.2026

Skills

  • Servant leadership and team building facilitation
  • Product portfolio management
  • Backlog management
  • Product development
  • MVP development
  • Market research and analysis
  • Value stream mapping
  • Product/portfolio roadmap creation and management
  • Strategic planning
  • Lean budgeting
  • Project management
  • Scrum framework
  • Coaching agile practices
  • Agile product management
  • Agile methodologies and testing
  • Identifying and removing impediments
  • Workshop facilitation
  • Scrum at scale
  • Six Sigma
  • SAFe
  • Kanban
  • Marketing and sales strategies
  • MS Office Suite
  • Highly effective and efficient communicator
  • Data collection and analysis
  • Data science
  • Test strategies
  • Strong business acumen
  • Azure DevOps
  • DevOps
  • Automated testing
  • Microsoft SQL Server
  • Agile transformations
  • Jira
  • Rally
  • System analysis and design
  • Risk assessment and management
  • Conflict resolution
  • Change management processes
  • Influential change agent
  • Epic, feature, user story writing
  • Tableau
  • Innovation and collaboration
  • Design thinking
  • Branding strategies
  • Data-driven decision making
  • OKRs/KPIs
  • Problem solving
  • Customer engagement
  • Product vision and strategy
  • Product issue resolution
  • Stakeholder relations
  • Product metrics analysis
  • Product positioning
  • Product vision definition
  • Critical thinking
  • Business model innovation
  • Technical acumen
  • User and UX research
  • ROI analysis
  • Cross functional leadership
  • Iterative development

Certification

  • Professional Scrum Product Owner (PSPO) - Scrum.org
  • Professional Agile Leadership - Scrum.org
  • Professional Scrum Master I (PSM I) - Scrum.org
  • Professional Scrum Master II (PSM II) - Scrum.org
  • Agile Certified Professional - Foundations of DevOps - Icagile
  • Agile Test Automation - Icagile
  • Certified SAFe Release Train Engineer - Scaled Agile, Inc.

Timeline

Product Manager/Product Development Lead

Lift Consulting & Solutions
08.2023 - Current

Agile Consultant/Transformation Coach

Quest Diagnostics
10.2022 - 08.2024

Solution/Release Train Engineer

GM Financial
10.2020 - 10.2022

Enterprise Agile Coach/Product Owner

Fantail Services
07.2020 - 12.2020

Director of Product and Technology

Wraith Technologies
04.2020 - 12.2023

Product Agile Coach/Scrum Master

Check-6, Inc.
06.2016 - 03.2020

Software Configuration/Quality Assurance Manager

Check-6, Inc.
01.2010 - 01.2014

Product Technician Lead/Agile Project Manager

Wraith Systems LLC.
12.2009 - 01.2014

AAS - Information Technology, Programming

Tarrant County College

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