Lydia Turner
New York,NY
Summary
Dynamic Sales Associate with proven expertise in client relations and brand marketing. Known for driving sales through effective communication and product knowledge, contributing to enhanced customer experiences.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Sales Associate
Sporty & Rich
New York, New York
10.2024 - Current
- Drives sales by educating customers on brand values, product quality, and styling options.
- Maintains store visual standards through merchandising, restocking, and floor organization.
- Processes transactions efficiently using POS systems, while maintaining accuracy.
- Builds clientele through strong product knowledge and relationship-focused service.
Buying & Merchandising Business Operations
DECA
Providence, Rhode Island
09.2023 - 04.2024
- Co-authored a twenty-page business plan reimagining a brand strategy and marketing campaign for Wella Professionals, including a budget allocation, customer experience solutions, and innovative merchandising approaches.
- Collaborated directly with Wella's Human Resources team to gather qualitative insights.
- Developed and delivered a professional oral presentation, supported by branded visual materials, and data-driven strategy decks.
- Awarded First Place in the Rhode Island State Competition for excellence in research, creativity, and marketing strategy execution.
- Advanced to the International Career Development Conference (ICDC) to present the project among top DECA competitors worldwide.
Buying & Merchandising Team Decision Making
09.2022 - 04.2023
- Developed marketing and merchandising solutions for a simulated retail business scenario, emphasizing profitability, consumer insight, and brand positioning.
- Presented business proposals to a panel of judges, demonstrating critical thinking, communication, and leadership under time constraints.
- Awarded First Place in the Rhode Island State Competition for excellence in marketing strategy and decision-making.
- Received a Certificate of Congratulations from the Rhode Island House of Representatives in recognition of outstanding achievement and contribution to the state's DECA program and competed at the International Career Development Conference in continuation of state level success.
Education
BBA - Advertising & Marketing Communications
Fashion Institute of Technology
New York (City), NY05-2028
BBA - Study Abroad Program
Florence University of The Arts
Florence, Italy09-2025
Skills
- Market Research
- Client Relations
- Analytical Skills
- Strategic Planning
- Brand & Identity Marketing
- Client Relations
- Styling
- Customer Relationship Management
Accomplishments
Certificate of Congratulations Awarded by The Rhode Island House of Representatives “In Recognition of Placing 1st at the Rhode Island DECA Career Development Conference in the Competitive Event - Buying & Merchandising Team Decision Making” Proposed by Representative Julie A. Casimiro - Issued May 2023
Certification
LVMH Creation & Branding, Retail & Customer Experience Certificate - Issued Dec 2025
Timeline
Sales Associate
Sporty & Rich
10.2024 - Current
Buying & Merchandising Business Operations
DECA
09.2023 - 04.2024
Buying & Merchandising Team Decision Making
09.2022 - 04.2023
BBA - Advertising & Marketing Communications
Fashion Institute of Technology
BBA - Study Abroad Program
Florence University of The Arts