Summary
Overview
Work History
Education
Skills
Websites
Additional Education
Volunteer Experience
Timeline
Generic
Lynda McAlonie

Lynda McAlonie

Copley,OH

Summary

Commercial Product Manager

Overview

19
19
years of professional experience

Work History

Commercial Product Manager

Pearson Education
07.2023 - Current
  • Manage multifaceted editorial project from proposition to publication working with detailed layouts and process flows with development, technical and strategy teams.
  • Lead product and content development, product testing, and launch-to-market of new digital learning solutions for REVEL courseware for Sociology and Political Science.
  • Analyzing and providing detailed feedback on our wireframe plan of the new XL platform design.
  • Conducting in-depth research and review flow diagrams for the convergence of our current platform to the XL platform in 2025.
  • Direct and implement the product strategy for several titles within my disciplines.
  • Team leader for all phases of portfolio planning, product development, P&Ls, and product launch for digital-first products, print products, and REVEL courseware digital tools and applications.
  • Analyze competitive trends, solutions and products while conducting research in product areas.
  • Acquire new content solutions, identify content partners that align with product strategy and technology goals as a member of the Higher Education Content Management Leadership Team.

Account Manager, Senior Sales

Pearson Education
01.2015 - 01.2023
  • Plan and present digital solutions to institutional committees, C-suite, and professors in Math and Science disciplines to improve learning outcomes and reduce the cost of materials.
  • Work closely with professors, affordability committees, provosts and department chairs to get schools enabled for institutional SaaS deals with Barnes and Noble (First Day Ready), Follett (IncludEd) and independent bookstores to control costs and provide equity of access for all students.
  • Use strategic sales planning to prepare for presentations using Salesforce.com (1CRM).
  • Work closely with specific product team specialists to craft solutions for major adoptions.
  • Collaborate extensively with our Pearson Campus Ambassador college students to close business.
  • Using Evidence Based Selling techniques and white papers as proof of success for accounts that use our MyLab and Mastering products.

Senior Sales Representative

John Wiley & Sons Publishing
01.2007 - 01.2015
  • Conduct sales calls with professors and department chairs to discuss course needs and objectives.
  • Presented solutions for customers based on the needs of the students and professors.
  • Incorporated WileyPlus on-line course management system to improve learning outcomes.
  • Integrated editorial activity to produce quality reviewers and sign projects.
  • Used sales planning, sales resources (salesforce.com) and call prep to properly plan territory activity.

National Sales Manager

Alpha Security Products
01.2005 - 01.2007
  • Created a new library division for the retail leader in security cases for DVD’s, video and CD’s.
  • Traveled the U.S and Canada hiring and training sales representatives.
  • Trained and managed distributor groups to market and sell our products successfully.
  • Compiled sales and budget reports for year end reporting and projection for the future.
  • Met all marketing and sales expectations within two years.

Education

Bachelor of Science in Marketing -

University of Akron

Skills

  • Project Management
  • SaaS Subscription Sales
  • Higher Education Market Knowledge
  • Collaborative Team Leader
  • Problem Solving
  • Flow Diagrams/Process Mapping
  • Proactive and Independent
  • Meticulous Attention to Detail
  • Strategic Planner
  • Oral and Written Presentation
  • Negotiation
  • Concept Management and Implementation
  • Software

Additional Education

  • Attended seminars on professional selling, territory management, leadership, and managing a sales staff
  • Licensed Real Estate Agent in State of Ohio – 2003 – Present

Volunteer Experience

  • Volunteer at The Haven of Rest, Open M, Urban Vision, Akron Food Bank, and Grace Church in Bath
  • Member of the Big Brothers and Sisters Organization since 1999
  • Vocalist at Grace Church in Bath

Timeline

Commercial Product Manager

Pearson Education
07.2023 - Current

Account Manager, Senior Sales

Pearson Education
01.2015 - 01.2023

Senior Sales Representative

John Wiley & Sons Publishing
01.2007 - 01.2015

National Sales Manager

Alpha Security Products
01.2005 - 01.2007

Bachelor of Science in Marketing -

University of Akron

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Lynda McAlonie