LYNDSIE SCHROEDER
Ozark,MO
Summary
- E-commerce/Digital Merchandising professional at Bass Pro Shops. Experience driving online product performance through digital merchandising, content optimization, and data-driven decisions. Skilled at analyzing e-commerce trends, customer behavior, and product performance to develop actionable merchandising strategies and improve the digital shopping experience. MBA with a strong foundation in business strategy, analytics, and cross-functional collaboration, with a passion for connecting customers with products that meet their needs.
Overview
6
6
years of professional experience
Work History
Hunting Digital Merchandiser
Bass Pro Shops
10.2024 - Current
- Manage digital merchandising for assigned product categories on the e-commerce website, optimizing product placement, navigation, and online shopping experience.
- Analyzed website performance, sales trends, customer behavior, and merchandising KPIs to inform data-driven decisions and content recommendations that enhanced sales.
- Coordinated product launches, seasonal campaigns, and promotional events for accurate, timely execution across digital channels, boosting customer engagement.
- Collaborated with marketing, creative, email, IT, and merchant teams to showcase seasonal products and assortments effectively on web and in emails.
Business Analyst
Koch Industries
05.2023 - 08.2023
- Developed and implemented Excel and SQL-based data tagging project for Koch Industries, streamlining identification and documentation of data.
- Facilitated weekly meetings with stakeholders to present findings and gather feedback, ensuring alignment with goals and objectives.
- Collaborated with team members across multiple time zones to solve problems and share knowledge, enhancing efficiency of processes.
Amazon Prime Student Campus Manager
Amazon
09.2020 - 11.2022
- Selected as 1 of 2 K-State Amazon Campus Managers for demonstrating exceptional leadership and organizational skills
- Collaborated with campus clubs and fellow prime student ambassador to host bi-weekly promotional events, enhancing visibility and engagement for Amazon Prime among students
- Developed weekly marketing campaigns on Instagram and TikTok, effectively promoting Amazon Prime and key features to increase student awareness
- Compiled post-event recaps highlighting qualitative and quantitative data collected on-site, providing actionable insights for future events
Education
Masters - Business Administration
Kansas State University
Manhattan, KS12-2023
Skills
- E-commerce strategy and analysis
- Digital Merchandising
- Content and category oversight
- Performance Reporting
- Data-driven decision making
- Cross-functional teamwork
Timeline
Hunting Digital Merchandiser
Bass Pro Shops
10.2024 - Current
Business Analyst
Koch Industries
05.2023 - 08.2023
Amazon Prime Student Campus Manager
Amazon
09.2020 - 11.2022
Masters - Business Administration
Kansas State University