Lynn D. Mathis

Oversaw execution of integrated print and digital installations, aligning with brand strategy and performance goals.

• Managed collaboration among creative, production, vendor, and prepress teams to deliver cohesive campaign assets.
• Led multiple concurrent projects under tight deadlines, consistently meeting or exceeding stakeholder expectations.
• Ensured compliance with quality standards through rigorous quality control processes for all deliverables.
• Streamlined workflows, resulting in 20% increase in productivity and enhanced operational efficiency.
• Tracked campaign performance metrics, including reach and engagement, to inform optimization strategies.

• Led end-to-end creative production across integrated campaigns for a diverse portfolio of national and global brands.
• Built and maintained strong cross-functional relationships, proactively resolving communication gaps, scope changes, and production challenges.
• Reviewed and validated client briefs to ensure accuracy of deliverables, technical specifications, timelines, and overall project scope.
• Partnered closely with senior creative leadership to execute integrated, 360° campaigns across print, digital, and out-of-home channels.
• Streamlined workflows for Mercedes-Benz, improving operational efficiency, reducing turnaround times, and enhancing responsiveness to client feedback.
• Oversaw budgeting processes including estimates, vendor bids, and final reconciliations to ensure financial accuracy and inform future planning.
• Negotiated with print and production vendors to secure optimal pricing, quality, and turnaround times while maintaining budget alignment.
• Developed and managed detailed project plans and schedules across digital, print, collateral, and OOH deliverables.
• Adapted project requirements in real time, ensuring alignment with evolving client needs, timelines, and creative direction.
  

• Mercedes-Benz Stadium Installation: Mercedes-Benz Stadium Installation (“Window to the City”): Led print production for a large-scale glass roof installation spanning five five-story triangular structures; managed 280+ panels, ensuring precision, visual consistency, and seamless execution through final installation.
• Mercedes-Benz Office Installation (“Electric Dream” Takeover): Led production and execution of a full-scale office brand takeover, delivering custom creative for elevators, conference rooms, atrium spaces, and suspended display installations; ensured cohesive brand storytelling and high-quality execution across all environments.
• Novartis (Kisqali): Directed end-to-end production of a healthcare campaign, including direct mail and branded materials; ensured full regulatory compliance while improving workflow efficiency and maintaining brand integrity.

Accounts: Astelin, Optivar, Nexium, Detrol, Twinject, GlucoWatch, and Berlex

• Spearheaded integrated marketing communications strategies to engage targeted audiences across multi-channel platforms and drive campaign effectiveness.
• Directed high-volume production workflows, ensuring on-time delivery, cost optimization, and adherence to rigorous quality standards.
• Led and developed a team of traffic coordinators, enhancing operational efficiency and strengthening team performance.
• Drove continuous market intelligence efforts, analyzing industry trends and evaluating competitive vendors to inform strategic direction.
• Provided strategic cost analysis and production recommendations, improving budget alignment and maximizing client ROI.
• Oversaw monthly financial reconciliation processes, ensuring accuracy and completeness across all production-related expenditures.
• Executed and delivered 75+ projects annually, providing end-to-end leadership from concept through final delivery

Coordinated traffic flow for multiple campaigns, achieving on-time delivery of materials and resources.

• Managed scheduling and allocation of resources to optimize project timelines and efficiency.
• Collaborated with creative teams to align production schedules with client expectations, enhancing overall project execution.
• Developed and maintained tracking systems for project progress and deadlines, improving visibility and accountability.
• Managed accounts for Gateway, MasterCard, Exxon, Microsoft Xbox, and Monistat, ensuring accurate financial tracking.