Lynn Hamilton
Collingdale,PA
Summary
Knowledgeable web content manager with background in managing web content effectively. Proven track record in enhancing website usability and implementing successful content strategies. Demonstrated ability to engage audiences and optimize SEO through strategic content planning.
Overview
18
18
years of professional experience
Work History
Web Content Manager
Macquarie Group
04.2011 - 10.2024
- Collaborated with various stakeholders including Legal, Compliance and Marketing to upload and publish content to external websites, including delawarefunds.com, macquarieim.com, and optimummutualfunds.com, as well as to the company Intranet.
- interviewed, selected and managed web team's Drexel University co-op student.
- Conducted regular content audits to identify gaps and redundancies of content.
- Directed content of website by gathering information and integrating data from other departments.
Web Content Specialist
Kelly Services on Behalf of IMS Health
10.2008 - 05.2013
- Migrated global intranet contact to upgraded Vignette content management platform.
- Organized website pages; revised and proofread copy.
- High-volume projects that required speed and accuracy.
Media Planner
The Boss Group on Behalf of Wyeth
04.2007 - 12.2007
- Responsible for media planning for OTC cough/cold allergy products.
- Used AIM/PERQ system to plan media and measure audience reach.
- Interacted with product brand teams to meet budget goals for ad buys.
- Worked with publishers and sales reps to secure discounts and premium placements in publications.
Education
Bachelor of Arts - Theater
Temple University
Philadelphia06-1976
Skills
- Content strategy development
- Content editing
- Contractor management
- Keyword research
Languages
English
Full Professional
Timeline
Web Content Manager
Macquarie Group
04.2011 - 10.2024
Web Content Specialist
Kelly Services on Behalf of IMS Health
10.2008 - 05.2013
Media Planner
The Boss Group on Behalf of Wyeth
04.2007 - 12.2007
Bachelor of Arts - Theater
Temple University
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