Seasoned Marketing Generalist seeking full/part-time/contract employment. Expertise in project management and branding; content creation; digital marketing (SEO, Google Ads); graphic design for print & web; full stack web development; email marketing; PR; social media marketing; and trade show/event planning. Adept at managing cross-functional teams to produce results on time and within budget, while having FUN!
Hi, I’m
Lynn Nichols
Marketer Extraordinaire
MA
Summary
Overview
24
years of professional experience
1
Certification
Work History
Artifact Cider ProjectFlorence, MA
Part-time Brand Ambassador
2022.12 - Current (3 education.years_Label & 7 education.months_Label)
Job overview
Conduct in-store tastings of this artisanal craft cider and represent/sell brand at events
Coburn TechnologiesSouth Windsor, CT
Digital Marketing and Trade Show Specialist
10.2021 - 12.2022
Job overview
- Directed digital agency to create Pay-Per-Click campaigns to drive targeted traffic to website
- Optimized website to improve search engine ranking, user experience and conversion rates
- Translated site into Latin American Spanish and Simplified Chinese
Springfield Symphony OrchestraSpringfield, MA
Marketing Director
07.2019 - 10.2021
Job overview
- Devised innovative plans to drive subscription and single ticket sales using digital strategies, print advertising, and word of mouth tactics
- Storytelling through social media to build audience awareness
Country Dance And Song SocietyEasthampton, MA
Webmaster/Digital Marketing Manager
06.2012 - 07.2019
Job overview
- Full stack web development of 500+ page site for national nonprofit arts organization
- Executed targeted email campaigns to drive membership goals and attendance at camps
- Started webinar series to connect callers, dance, organizers, and other stakeholders
Starstruck DesignGill, MA
Head Designer/Owner
08.1999 - 05.2012
Job overview
- Developed marketing strategies, and employed skills and experience in full stack web development, PR, and custom email campaigns to build brand awareness for clients
Education
Emerson CollegeBoston, MA
B.S. Communications/TV Production (Cum Laude)
University Overview
Skills
- Project Management and Branding
- Full-stack Web Development (WordPress/HTML)
- SEO/Google Analytics/Keyword Research/Google Ads
- Pay-Per-Click Campaigns
- Social Media Marketing and Commerce
- Graphic Design for Web and Print
- Verbal and Written Communication
- Google Business Suite
- Adobe Creative Suite Power User
- Web Content Management
- Cross-Functional Team Collaboration
Certification
Google Analytics Individual Qualification
Volunteerism/Honors
Volunteerism/Honors
- 2001 - Present: Organizer/Marketer for annual CiderDays hard cider/apple festival
- Represented Springfield Symphony at Carly Fiorina's Unlocking Potential Seminar
- Marketed annual Green River Music Festival, Greenfield, MA (7 years)
- Board member, Shea Theater, Turners Falls, MA - maintained website; ran box office (3 years)
- Steering Committee, Turners Falls RiverCulture - created hard hat auction: area artists painted hard hats auctioned off at a gala event to bring attention to Turners Falls during a 4-year bridge reconstruction project (3 years)
- Ran/Marketed Monthly Coffeehouse Series (7 years)