Lynn Rapson
Brighton,MI
Summary
Experienced automotive industry professional with 27 years of real-world working experience. Demonstrated ability to learn and adapt quickly, consistently driving improvement in work performance. Skilled in multitasking and prioritizing tasks based on company objectives.
Overview
28
28
years of professional experience
Work History
Marketing & Events Director
Lingenfelter Performance Engineering
Wixom, MI
07.2021 - 09.2024
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency. Saving the company over $100,000 in recurring costs during the first year with the company.
- Collaborated with senior leadership to set long-term objectives for the company.
- Maintained relationships with strategic partners, as well as negotiated agreements with partners, including Continental Tire, AMSOIL, and Ignite Racing Fuel.
- Positioned racing customers as brand ambassadors, leveraging their influence to uplift the brand.
- Created detailed documentation outlining event planning progress, timelines, budgets, travel arrangements, and staffing.
- Formulated and tailored materials for digital channels, including web pages, email campaigns, and social media marketing.
- Collaborated with engineers and installers to create step-by-step product installation manuals.
- Developed print marketing materials to promote products and programs.
- Collaborated with magazine editors to supply product data for stories.
- Developed and maintained Google AdWords campaigns.
- Executed integration of CRM system.
- Collaborated with the sales team to introduce new product launches.
Owner
TCG Marketing Group
Brighton, MI
09.2013 - 07.2021
- Development and implementation of marketing campaigns to increase customer engagement.
- Conduct market research to identify new opportunities for product development.
- Develop e-commerce website architecture and user interface design with enhanced SEO.
- Propose strategies for optimal representation of company values in branding.
- Develop engaging email content to boost click-through rates.
- Development of various print materials, including flyers, banners, and brochures.
Director of Events
Adam's Polishes
Louisville, CO
02.2011 - 08.2013
- Contributed expertise to e-commerce design, development processes as well as implementation phases focusing on SEO.
- Managed the development of product descriptions, pricing, images, and other content for catalogs and e-commerce.
- Designed visual identities, packaging, and promotional materials to support brand positioning.
- Created documentation outlining event planning progress, displays, travel arrangements, and staffing.
- Strengthened brand loyalty by conducting hands-on detailing tech sessions
Product Specialist - Marketing - Sales
Autopia Car Care
Bradenton, FL
11.2004 - 02.2011
- Developed engaging e-commerce web content with a focus on search engine optimization.
- Orchestrated product launch strategies for new releases.
- Delivered technical support to address questions regarding product specifications, costs, and stock levels.
- Crafted strategic promotional content targeting increased brand awareness.
- Managed online order processing.
- Conducted interactive training sessions to boost brand recognition.
- Engaged in online discussion forums to enhance brand presence.
- Produced user-friendly articles supporting product marketing efforts.
Events - Sales - Forum Admin
Meguiar's
Irvine, CA
10.1996 - 11.2004
- Conducted in-person sales visits to body shops, dealerships, and retail stores.
- Participated in premier industry events, such as SEMA, to exhibit the brand.
- Assisted in developing the layout for Meguiar's online discussion forum, MeguiarsOnline.com.
- Served as moderator and contributor on MeguiarsOnline.com.
- Contributed to training programs in automotive detailing.
Skills
- E-Commerce Website Development, Management, & SEO
- Strategic Marketing and Branding
- Product Marketing
- Campaign Management
- Event Coordination
- Team Leader
- Marketing & Instructional Content Writer
- Organizational Skills
Affiliations
I have been in the automotive industry for nearly three decades, and I am a true "Car Girl" who enjoys the industry as a hobby. My 1967 Chevy II Nova is part of that hobby, and I enjoy taking it to car shows, doing a little autocross, and doing fun runs down the dragstrip when I am not using it as a grocery getter. The question I get asked the most is "Do you work on your own car?" and the answer is YES!"
Education
Workforce Education
11.1997 - Current
Timeline
Marketing & Events Director
Lingenfelter Performance Engineering
07.2021 - 09.2024
Owner
TCG Marketing Group
09.2013 - 07.2021
Director of Events
Adam's Polishes
02.2011 - 08.2013
Product Specialist - Marketing - Sales
Autopia Car Care
11.2004 - 02.2011
Workforce Education
11.1997 - Current
Events - Sales - Forum Admin
Meguiar's
10.1996 - 11.2004
References
References available upon request.
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