Lynn Tryba
Greenfield,MA
Summary
Insatiably curious editorial leader with proven track record in managing diverse editorial and creative teams. Known for collaborative approach and commitment to building trust with diverse clients and readerships. Skilled in content strategy, team development, and adapting to evolving editorial needs.
Overview
32
32
years of professional experience
Work History
Chief Content Officer
Connell Communications, Inc.
09.2013 - Current
- Provide editorial leadership for monthly healthy-living magazines, including Taste for Life, Remedies for Life, and supermarket chain editions (Wegmans, Healthy Edge Retail Group, Lunds & Byerly's, Market Basket, Festival, and Healthy Path Market in Puerto Rico). These in-store magazines are distributed to 1,200 retail outlets nationwide, with a combined circulation of 300,000.
- Collaborate with graphic artists to produce engaging, audience-appropriate content
- Coordinate with advertisers to create mutually beneficial campaigns that maintain editorial integrity
- Manage budgets for editorial projects, print and online
- Negotiate contracts with freelancers and nurture relationships with natural health influencers and experts to achieve significant cost savings for the company
- Create diversified revenue streams through sponsored content partnerships, enewsletters, syndicated content packages, and digital content libraries
- Protect brand with quality control procedures (fact-checking, adherence to style guide, and use of content sourced in science) to foster culture focused on transparency and excellence
- Develop print and digital editorial calendars, ensuring coverage of topics most important to natural product retailers and manufacturers
- Proofread final copy and execute final sign-offs of magazines with InSite Prepress
Managing Editor
Channing Bete Company
05.2012 - 08.2013
- Edited magazines about health and parenting for diverse audiences
- Supervised staff of five writers under deadline to ensure content adhered to ethical, research-based product development process
- Managed timely revisions for hundreds of publications (magazines, handbooks, booklets, and DVDs for healthcare, education, human services, and community safety sectors) to maintain relevancy and accuracy
- Maintained editorial standards by enforcing adherence to style guides and grammar rules
Managing Editor
Connell Communications, Inc.
01.2008 - 05.2012
- Developed health content based on evidence-based research
- Managed editorial budget
- Maintained editorial standards
- Generated and posted online content via Drupal
- Engaged readers on social media
- Managed a diverse team of writers, editors, and designers to produce high-quality content
Managing Editor
Symantec
07.2004 - 10.2007
- Planned editorial for CIO Digest, a global monthly magazine published by Symantec to support C-level executives in executing IT strategies
- Collaborated with marketing/sales to ensure alignment with campaign messaging and strategy; $6MM in sales were directly attributed to leads generated by the magazine just three months after launch
- Contracted and maintained relationships with 50 international freelance photographers, cartoonists, writers, and thought leaders
Reporter
The Telegraph
02.2002 - 06.2004
- First-place winner for history reporting, New England Press Association
- Partnered with publisher to create alternative weekly and website for youth market
- Adept at writing clear, reader-friendly copy in fast-paced environment
Managing Editor
Riverdeep Interactive Learning
11.2000 - 10.2001
- Managed partnership with CNNfyi to enhance classroom teaching of current events through the use of multimedia materials on this educational K-12 website with 45,000 member schools in more than 20 countries.
- Wrote multimedia articles on environmental and social issues to complement company educational software products
- Managed a team of international writers
Associate Editor
Robb Report
05.1993 - 10.2000
- Edited the food and wine, adventure travel, and recreation departments of this luxury lifestyle monthly newsstand magazine with a paid circulation of 200,000
- Created a new revenue stream by launching a motorcycle department that developed into its own magazine
Education
Bachelor of Arts -
Hampshire College
Amherst, MASuccessfully Managing People Certificate
American Management Association
New York, NYGuided Autobiography Instructor Certificate
Birren Center For Autobiographical Studies
Laguna Woods, CA11-2023
Skills
- Collaborative Mindset
- Editorial Judgment
- Strategic Planning
- Brand Consistency
- Research/Writing/Editing/Fact-Checking/Proofreading
- Content Planning and Creation, Digital & Print
- Project & Team Management
- Budget & Contract Management
- InSite Prepress
- Adobe InDesign
- Social Media
- Drupal/WordPress/HTML
- MS Office
- AP & Chicago Styles
Freelance Writing, Ongoing
- Onshape Innovation Blog
- AeroCar Journal
- Medium
- New Hampshire Magazine
- Mind & Life Institute
- Keene State Today
- Furman University Magazine
- Psychology Today
- Yankee
- More Magazine
- San Jose Magazine
- Woman Rider
- Esportbike
- Hubspot
- Worcester Magazine
- New England Film Junkie
- NewEnglandFilm
- Profit Magazine
- Whole Life Times
Timeline
Chief Content Officer
Connell Communications, Inc.
09.2013 - Current
Managing Editor
Channing Bete Company
05.2012 - 08.2013
Managing Editor
Connell Communications, Inc.
01.2008 - 05.2012
Managing Editor
Symantec
07.2004 - 10.2007
Reporter
The Telegraph
02.2002 - 06.2004
Managing Editor
Riverdeep Interactive Learning
11.2000 - 10.2001
Associate Editor
Robb Report
05.1993 - 10.2000
Bachelor of Arts -
Hampshire College
Successfully Managing People Certificate
American Management Association
Guided Autobiography Instructor Certificate
Birren Center For Autobiographical Studies
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