Lynn D. Ludlam
San Marcos,California
Summary
Dynamic sales and marketing professional with a proven track record in creating successful campaigns for skin care, hair care and color cosmetic ventures. Held management positions with four major Beauty marketers on both the East and West coasts. Skilled in strategic planning, execution, and written communication. Developed ad campaigns and promotional materials boosting both company and brand visibility and increasing revenue.
Seasoned start up professional specializing in creating and administering budgets, maintaining compliance and keeping results up to date. Detail-oriented and effective leadership style.
Overview
35
35
years of professional experience
Work History
Principal & Key Client Consultant
Esche & Alexander Inc Public Relations
01.2023 - Current
- Developed and executed comprehensive public relations strategies to enhance client visibility.
- Led team in creating engaging content for press releases and social media platforms.
- Coordinated client events, enhancing brand recognition and fostering community relationships.
Sales & Marketing Coordinator
Photo Therapeutics Inc
06.2019 - 12.2020
- Coordinated marketing campaigns to enhance brand visibility and outreach.
- Assisted in the creation of promotional materials for product launches and events.
Marketing Copywriter
SkinMedica Inc
06.2018 - 12.2018
- Developed marketing content for product launches and promotional campaigns.
- Conducted market research to identify target audiences and refine messaging strategies.
Education
Bachelor of Arts - Psychology/Sociology
Arcadia University (Formerly Beaver College)
Glenside, PASkills
- Brand visibility
- Promotional materials
- Customer engagement
- Strategic planning
- Sales forecasting
- Written communication
- Strategic communication
Accomplishments
Co-Founded Beauty Industry West, a west coast beauty trade association.
Chaired 3 Scientific Seminars for the Society of Cosmetic Chemists (SoCal SCC). Edited The Cosmegram, the newsletter for the SoCal Chapter for 3 years.
Board Member of ISPA (International Spa & Fitness Association); chaired Eduction Committee for two years.
Board Member of two other major beauty corporations.
Affiliations
Lifelong Member of Beauty Industry West, a West Coast trade organization; Co-Founder and elected as a Board Member for 30+ years, served three terms as President of BIW.
Member of Society of Cosmetic Chemists (SCC) for 12 years; Education Chair 3 years.
Former Board Member of ISPA and Chair of Education Committee
Timeline
Principal & Key Client Consultant
Esche & Alexander Inc Public Relations
01.2023 - Current
Sales & Marketing Coordinator
Photo Therapeutics Inc
06.2019 - 12.2020
Marketing Copywriter
SkinMedica Inc
06.2018 - 12.2018
Bachelor of Arts - Psychology/Sociology
Arcadia University (Formerly Beaver College)