Macee Kelley
Olathe
Summary
Results-driven Practice Development Manager with a strong record in physician training and strategic marketing within the medical aesthetics and wellness sectors. Proven success in driving practice growth and patient retention through effective team leadership and innovative business development initiatives.
Overview
17
17
years of professional experience
Work History
Innovative Business Development / Co-founder
BuildTech
08.2024 - Current
- Led development of innovative marketing and sales strategies, attracting new clients and expanding market reach.
- Established key partnerships and revenue channels, contributing to enhanced operational success.
- Spearheaded strategic business initiatives, resulting in increased company growth and improved market presence.
District Manager
Biote
Kansas City
04.2025 - 12.2025
- Recruited and onboarded new provider partners by identifying high-potential practices through targeted research and qualification aligned with Biote's strategic growth criteria, contributing to expansion efforts.
- Led trainings for physicians, staff, and patients on Biote protocols, encompassing business operations, marketing strategy, financial workflows, clinical therapy implementation, and patient engagement to ensure compliance and enhance understanding.
- Led regional teams to implement operational standards across multiple locations.
- Developed training programs to enhance staff performance and service quality.
- Managed inventory systems to ensure product availability and compliance.
Practice Support Manager/Field Sales Trainer
Alma Lasers
Missouri
07.2021 - 06.2024
- Trained and supported 150+ medical practices, enhancing patient retention and driving sales growth.
- Conducted educational seminars for physicians, staff, and patients, increasing treatment adoption.
- Developed training materials, business protocols, and marketing strategies to enhance practice efficiency.
- Assisted with CRM updates and lead generation, managing accounts to exceed sales and training targets.
- Researched and evaluated medical practices for alignment with company standards, ensuring quality partnerships.
Territory Manager
BTL Industries
01.2021 - 07.2021
- Conducted business development meetings, securing contracts that contributed to practice growth.
- Provided sales training and education to practitioners and office staff, improving product knowledge and application.
- Prospected, recruited, and trained healthcare providers, enhancing adoption of new medical technologies.
Practice Development Manager
Allergan
Kansas
01.2018 - 12.2020
- Designed and implemented business development strategies that led to improved operational success and growth.
- Exceeded practice growth and retention targets by consistently achieving over 60% patient retention.
- Educated and trained healthcare providers on aesthetic treatments, marketing, financial planning, and patient retention strategies to enhance service delivery.
- Conducted patient education seminars and physician training workshops that increased practice adoption and engagement.
Sales Consultant
SalonCentric (L'Oreal)
Kansas City
01.2017 - 12.2018
- Conducted training seminars for business owners and staff to enhance sales strategies and expand practice capabilities.
- Managed key accounts to drive sales growth and improve customer retention.
- Advised clients on product selection and application techniques.
- Conducted product demonstrations to enhance customer knowledge and engagement.
- Collaborated with team members to create effective sales strategies and promotions.
Account Executive
Ricoh USA
Lenexa
01.2016 - 12.2017
- Prospected and closed new business deals, enhancing market presence.
- Maintained accurate CRM tracking and sales forecasts to support strategic decision-making.
- Developed strong client relationships to enhance account satisfaction.
- Managed account renewals and contract negotiations effectively.
- Collaborated with marketing teams to create targeted campaigns.
Manager/Lead Medical Esthetician
Rajeunir Medical Spa
Kansas City
01.2009 - 12.2016
- Developed onboarding and training programs for staff and clients to enhance practice development.
- Conducted patient education seminars to enhance engagement and promote service adoption.
- Assisted in implementing marketing strategies through social media, email campaigns, and referral programs.
Education
Bachelor of Arts - Communications
University of Kansas
Lawrence, KS05-2012
Kansas State Esthetic License - Esthetic License
Academy of Aesthetic Arts
Kansas City, KS05-2009
Skills
- Business development
- Market expansion
- Sales forecasting
- Revenue management
- Strategic planning
- Training program development
- Customer relationship management
Timeline
District Manager
Biote
04.2025 - 12.2025
Innovative Business Development / Co-founder
BuildTech
08.2024 - Current
Practice Support Manager/Field Sales Trainer
Alma Lasers
07.2021 - 06.2024
Territory Manager
BTL Industries
01.2021 - 07.2021
Practice Development Manager
Allergan
01.2018 - 12.2020
Sales Consultant
SalonCentric (L'Oreal)
01.2017 - 12.2018
Account Executive
Ricoh USA
01.2016 - 12.2017
Manager/Lead Medical Esthetician
Rajeunir Medical Spa
01.2009 - 12.2016
Bachelor of Arts - Communications
University of Kansas
Kansas State Esthetic License - Esthetic License
Academy of Aesthetic Arts