Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Timeline
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Macie Castleberry

Huntsville,Tx

Summary

Flexible, hardworking professional with a strong team-oriented mindset and eagerness to learn. Experienced social media coordinator with a proven ability to manage and grow brand presence through strategic content creation. Skilled in developing engaging and high quick posts to drive brand awareness and audience engagement. Creative and innovative with strengths in content generation, customer engagement, and marketing strategy implementation. Offers strong communication, time management, and research skills while pursuing a professional role with a growth-focused organization.

Overview

4
4
years of professional experience
8
8
years of post-secondary education

Work History

Brand Ambassador

Alani Nu
08.2024 - Current
  • Create and share organic social media content at a monthly basis
  • Engaged customers to promote brand awareness and product knowledge.
  • Coordinated promotional events to showcase Alani Nu products effectively.

Assistant Manager & Social Media Coordinator

Able's Co Mercantile
Huntsville, Tx
12.2023 - Current

Assistant Manager Role:

  • Generated customer value and deliver quality service
  • Organize and Manage Inventory.
  • Assisted in training new staff on company policies and customer service standards.
  • Manage Displays and store layouts.
  • Collaborated with management on promotional strategies to boost sales.
  • Maintained up-to-date knowledge of company products and services.

Social Media Coordinator Role:

  • Increase Customer Engagement on all Social Media channels
  • Generate new ideas for the store and marketing channels.
  • Managed daily social media posts and interactions with followers.
  • Analyzed audience engagement data to refine content approaches.
  • Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
  • Created social media strategies to increase sales and brand awareness across multiple platforms.
  • Prepared monthly calendar to manage online content across multiple platforms.

Retail Sales Associate

Wild Honey Boutique
Huntsville, Tx
09.2021 - 12.2023
  • Provide customers with high quality service while upholding company standards and values to ensure customer satisfaction.
  • Handle POS system transactions included credit, cash, exchanges, returns, and refunds to ensure seamless and accurate cash flow.
  • Fulfill and ship on-line orders.
  • Model clothing for advertising and make posts for the company via social media.

Education

Bachelor of Science - Minor in Marketing, Specializing in Social Media Marketing

SHSU
Huntsville, TX
08.2022 - 05.2026

High School Graduate -

Huntsville High School
Huntsville, TX
08.2018 - 05.2022

Skills

  • Social media management
  • Brand awareness
  • Customer engagement
  • Content creation
  • Promotional strategy
  • Inventory management
  • Client relations
  • Visual merchandising
  • Team training
  • Effective communication
  • Problem solving
  • Attention to detail
  • Event coordination
  • Marketing plans
  • Social media expertise
  • Experience in Lightroom and Canva Design

Accomplishments

  • THE PRESIDENT'S HONOR ROLL, SHSU, Fall 2024, 4.0
  • National Honor Society, Huntsville High School
  • National Technical Honor Society, Huntsville High School

Timeline

Brand Ambassador

Alani Nu
08.2024 - Current

Assistant Manager & Social Media Coordinator

Able's Co Mercantile
12.2023 - Current

Bachelor of Science - Minor in Marketing, Specializing in Social Media Marketing

SHSU
08.2022 - 05.2026

Retail Sales Associate

Wild Honey Boutique
09.2021 - 12.2023

High School Graduate -

Huntsville High School
08.2018 - 05.2022
Macie Castleberry