Macie Teichow

Esthetician & Small Business Owner

• Founded and independently operated a boutique esthetics practice specializing in customized facial treatments, advanced skincare modalities (hydrafacial, chemical peels, dermaplaning), eyelash extensions, lash lifts, brow tattoo, brow lamination, and full-body waxing,

• Built a loyal client base of 250+ recurring clients within the first 24 months through exceptional service, personalized treatment plans, and consistent 5-star reviews on Google, and vagaro.

• Managed all aspects of small business ownership including budgeting, profit & loss tracking, inventory management, vendor relationships, and pricing strategy, achieving consistent month-over-month revenue growth and profitability within the first year.

• Designed and executed targeted local marketing campaigns (Instagram, TikTok, Google Business, email/SMS marketing) that grew the practice from 0 to fully booked status with a 2–4 week waitlist.

• Maintained full compliance with state board of cosmetology regulations, sanitation standards, liability insurance, and continuing education requirements.

• Handled end-to-end client experience: consultation, treatment customization, retail product recommendations (converting 65%+ of clients to professional skincare regimens), appointment scheduling, payment processing, and follow-up care.

• Created a welcoming, luxury studio environment through interior design, ambiance curation, and premium product partnerships.

• Implemented online booking and automated systems (Vagaro) to streamline operations and reduce no-shows by 80%.

• Consistently delivered advanced, results-driven treatments while prioritizing skin health, client education, and an elevated spa experience.

Key Achievements

• Grew annual revenue within two years as a solo practitioner.

• Maintained 98% client retention rate and average 5 star rating across platforms.

Master Esthetician offering over 7 years of hands-on experience in upscale salon and spa settings. Specialize in advanced services including microblading, powder brows, custom facials, lash lifts/extensions, precision brow shaping, and full-body waxing. Excel at driving retail sales and add-on services through personalized consultations and education, consistently ranking among top performers in client retention and revenue growth. Built a thriving, loyal client base organically through outstanding results, 5-star reviews, social media presence, and referral programs. Dedicated professional with multiple advanced certifications; eager to bring enthusiasm, creativity, and a collaborative spirit to a forward-thinking team.