Mackenzie Bender
Lancaster,PA
Summary
Skilled in brand storytelling and team leadership, ready to drive communications strategy. Take-charge professional delivering executive support and team leadership to business operations. Dependable and detail-oriented to manage multiple tasks and priorities.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Corporate Director of Marketing & Sponsorships
Spooky Nook Sports
11.2021 - Current
- Manage a $3,000,000 budget across three regional locations effectively.
- Oversee a Marketing & Sponsorships team of over 8 individuals in Pennsylvania and Ohio.
- Spearhead sales-driven campaigns and initiatives for all revenue-generating departments.
- Coordinate with cross-functional teams to execute promotional campaigns effectively.
Marketing Director
Spooky Nook Sports
02.2021 - 10.2021
- Lead the Marketing team in both strategic and tactile responsibilities.
- Create goals and implement decisions to ensure department alignment with overall company goals.
- Develop and manage an annual budget for the marketing department.
Marketing Manager
Spooky Nook Sports
02.2019 - 02.2021
- Maintain relationships with sponsors for internal departments, while identifying and proposing new opportunities.
- Manage and execute marketing requests from 32 internal departments and teams.
- Oversee, lead, and train two Marketing Coordinators.
PR & Communications Coordinator
Spooky Nook Sports
03.2017 - 02.2019
- Pitch stories, answer media inquiries, cultivate relationships, and coordinate media visits and appearances, including guided media and marketing tours.
Engagement Enthusiast
Nxtbook Media
07.2015 - 06.2016
- Assisted the Director of Marketing in events planning and posting to social media.
- Provided Senior Consultants with administrative support for Consulting Services and the facilitation of Leadership and Management training programs.
- Supported the Sales Team with the creation of Sales presentations, proposals, and related materials.
Education
Bachelor of Science - Business Administration
Shippensburg University
Shippensburg, PA01.2014
Skills
- Brand Storytelling
- Budget Management
- Strategic Planning
- Brand Development
- Revenue growth
- Media Relations
- Marketing Strategy
- Team Leadership
Certification
- HubSpot Social Media Certification
- HubSpot Inbound Marketing Certification
- HubSpot Sales Software
References
References available upon request.
Timeline
Corporate Director of Marketing & Sponsorships
Spooky Nook Sports
11.2021 - Current
Marketing Director
Spooky Nook Sports
02.2021 - 10.2021
Marketing Manager
Spooky Nook Sports
02.2019 - 02.2021
PR & Communications Coordinator
Spooky Nook Sports
03.2017 - 02.2019
Engagement Enthusiast
Nxtbook Media
07.2015 - 06.2016
Bachelor of Science - Business Administration
Shippensburg University
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