Mackenzie Pardi
New York
Summary
Dynamic Creative Director with over two years of experience at The Kelly Clarkson Show, recognized for crafting innovative marketing campaigns that significantly elevate viewer engagement and brand visibility. Proven track record in driving audience interaction through strategic content development and seamless collaboration with cross-functional teams. Skilled at transforming creative concepts into compelling narratives that resonate with diverse audiences, consistently exceeding performance benchmarks. Committed to leveraging creativity to enhance brand storytelling and foster meaningful connections with viewers.
Overview
7
7
years of professional experience
Work History
Creative Director
The Kelly Clarkson Show
07.2023 - Current
- Led the creative vision for over 180 episodes of The Kelly Clarkson Show through effective writing, production, and development of promotional materials for show launches special events, premiers, and series episodics.
- Streamlined workflows by juggling competing priorities and tight deadlines, which allowed for the timely delivery of promotional materials while maintaining high-quality output and meeting audience expectations.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
Coordinating Producer
The Kelly Clarkson Show
01.2022 - 06.2023
- Assisted with live logging and reviewing scripts, which ensured smooth transitions during production and enhanced overall show quality.
- Managed edits throughout the pre-production process, helping to keep the team on schedule and aligned with creative goals.
- Developed and implemented a new departmental workflow that optimized training efforts, which streamlined operations and improved efficiency within the production team.
Associate Producer
The Kelly Clarkson Show
06.2021 - 01.2022
- Oversaw post-production activities including video editing, sound mixing, color correction, and motion graphics creation to achieve high-quality final products.
- Trained newly onboarded team members on production-level practices, policies, and standards, helping them quickly acclimate and contribute effectively to the team.
- Assisted in the development of creative concepts that led to increased audience engagement.
Post-Production Coordinator
The Kelly Clarkson Show
08.2020 - 06.2021
- Oversaw the creation of marketing materials such as trailers, promotional videos, and social media content in line with brand guidelines.
- Collaborated closely with writers, editors, graphic artists, creative directors, and high-profile clients to facilitate the completion of time-sensitive projects, helping to meet tight deadlines and maintain client expectations.
- Operated post-production equipment, including Avid Media Composer, XDCam, and DnX/ProRes, ensuring that all technical aspects were handled smoothly and professionally.
Production Coordinator
Trick & Mortar
03.2019 - 03.2020
- Managed expectations throughout the entire production lifecycle, which ensured smooth communication and clarity among all team members.
- Planned, scheduled, and coordinated shoots from pre-production through to on-site execution, demonstrating strong organizational skills that kept projects on track.
- Coordinated the delivery of scripts, call sheets, and shot lists, helping to streamline the production process and keep everyone aligned.
Production Assistant
Writebrain Films
12.2018 - 03.2019
Assistant Producer
SRCP Media
05.2018 - 11.2018
Education
BA - Broadcast Journalism
Pennsylvania State University
Skills
- Adobe Suite
- Avid
- XDCAM
- DNX/PRORES
- Pre- and Post-Production
- Project Management
- Logistical Coordination
- Budget Administration
- Talent & Vendor Management
- Location Sourcing
- Pre-Production Planning
- Workflow Optimization
- Concept Development
- Creative team leadership
- Campaign development
Timeline
Creative Director
The Kelly Clarkson Show
07.2023 - Current
Coordinating Producer
The Kelly Clarkson Show
01.2022 - 06.2023
Associate Producer
The Kelly Clarkson Show
06.2021 - 01.2022
Post-Production Coordinator
The Kelly Clarkson Show
08.2020 - 06.2021
Production Coordinator
Trick & Mortar
03.2019 - 03.2020
Production Assistant
Writebrain Films
12.2018 - 03.2019
Assistant Producer
SRCP Media
05.2018 - 11.2018
BA - Broadcast Journalism
Pennsylvania State University
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