Mackenzie Soul

Senior at TCU majoring in Marketing with a dedicated focus on the sports industry. My fascination with the dynamic intersection of sports and business drives me to explore how marketing campaigns are crafted, optimized, and executed to elevate organizations and individual athletes.

My academic journey has equipped me with a solid foundation in marketing principles through coursework in Marketing Management, Marketing Research, and Customer Insights. Currently, I am delving into Multimedia Marketing, Foundations of Selling, and Entrepreneurial NIL, further enhancing my understanding of modern marketing strategies and emerging trends.

With a comprehensive grasp of marketing intricacies and a keen eye for opportunity, I am eager to contribute to innovative campaigns and strategies that push the boundaries of sports marketing. I am enthusiastic about leveraging my skills and knowledge to drive impactful results and create meaningful connections within the sports industry.

Microsoft Office Certification – Excel and PowerPoint

• Fellowship of Christian Athletes, Shreveport, Louisiana, Member, 08/2018, 05/2022, Attended meetings and community service events to benefit those in need
• Key Club, Shreveport, Lousiana, Member, 08/2018, 05/2022, Leadership and community based organization that required a certain number of community service hours every semester

• SCAC Freshman Team of the Season - Centenary Men's Soccer 2022
• Finalist of TCU Sales Program Case Competition - 2024