E-Commerce Business Owner
Macy Burks
Retail
Raleigh,NC
15
Years of experience
7
years of post-secondary education
Summary
Professional with experience in business leadership and management, prepared for this role. Strong focus on team collaboration and achieving results. Skilled in strategic planning, financial oversight, and operational efficiency. Reliable and adaptable to changing needs, ensuring consistent performance and growth.
Work History
Business Owner
7 Years 5 Months- Managed online storefront operations, including product listings, pricing, and inventory updates.
- Curated merchandise assortments aligned with customer trends and seasonal demand.
- Optimized product descriptions, images, and categories to improve search visibility and conversion.
- Coordinated order fulfillment, shipping workflows, and post-purchase customer communications.
- Monitored sales performance and adjusted promotions, pricing, and inventory strategies accordingly.
- Increased online sales by implementing effective marketing strategies and optimizing website design.
- Built a loyal customer base by offering exclusive promotions, incentives, and loyalty programs.
- Grew social media following through consistent posting of engaging content, resulting in increased brand visibility and customer engagement.
- Managed the day-to-day financials of the online boutique, including budgeting, expense tracking, and revenue projections.
- Utilized email marketing campaigns to announce new arrivals, promote sales events, and maintain ongoing communication with customers.
- Analyzed sales data to identify trends, adjust marketing strategies, and inform future purchasing decisions for optimal inventory assortment.
- Organized seasonal sales events to clear out excess inventory while generating additional revenue streams for the business.
- Developed strong relationships with suppliers, negotiating favorable terms and securing high-quality products at competitive prices.
- Stayed informed about fashion industry trends to ensure that the boutique''s offerings remained relevant.
- Hosted successful pop-up events and participated in local markets to expand brand.
- Analyzed customer feedback to identify areas of improvement in online shopping experience.
- Managed customer service inquiries and complaints for customer satisfaction.
- Created promotional campaigns to boost sales and drive customer loyalty.
- Managed financial tracking, inventory coordination and social media marketing.
Store Manager
2 Years 5 Months- Serving customers by providing merchandise and supervising staff.
- Completed store operational requirements by scheduling and assigning employees; followed up on work results to ensure accountability.
- Formulating pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; and studying trends.
- Maintaining store staff by recruiting, selecting, orienting, and training employees.
- Achieved financial objectives by preparing annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions to align with targets.
- Ensuring availability of merchandise and services by approving contracts and maintaining inventories.
- Contributed to team effort by accomplishing related results.
- Securing merchandise by implementing security measures and systems.
- Maintained store staff performance by coaching, counseling, and disciplining employees; planned, monitored, and appraised job results to enhance team effectiveness.
- Determining marketing strategy changes by reviewing operating and financial sales records and statements.
- Protecting employees and customers by providing a clean and safe store environment.
- Maintaining professional and technical knowledge by attending educational workshops; reviewing professional publications, staying up to date on social media trends, and establishing personal networks.
- Maintaining operations by initiating, coordinating, and enforcing programs, operational, and personnel policies and procedures.
- Marketing merchandise by studying advertising, sales promotion, and display plans; analyzing, operating, and financial statements for profitability ratios.
- Managing and overseeing the online store website and online sales.
- Focused on understanding and meeting customer needs to enhance satisfaction.
- Tracking budget expenses.
- Analyzed product pricing strategies to remain competitive in the market.
Volunteer
4 Years 11 Months- Organized and arranged the Clothesline Project, an event each year demonstrating awareness for domestic abuse.
- Develop and distribute newsletters, brochures, or other materials to share/spread awareness and/or resource information for the community and staff.
- Gathered, provided, stocked, and shipped items and materials to support the Grand Forks community and surrounding counties.
- Directed and coordinated activities for children and families, including production, set-up, and food preparation.
- Help gather, provide, stock, ship items, and other materials for the Grand Forks community and surrounding counties.
- Maintain knowledge of community services and resources available to individuals.
- Raised awareness through community outreach activities.
- Organized and arranged the Clothesline Project, an annual event raising awareness of domestic abuse.
Intern/Mental Health Worker
8 Months- Experience in both Case Management & Social Work for CAC/CADI/BI Waiver Program - Advocate for vulnerable adults that have mental health disabilities.
- Demonstrated and applied skills such as: risk management, crisis management, CD (Chemical Dependence) interventions, documentation, service agreements, screenings, networking, care coordination (care-plan methods), support plan, placement for housing, IAPP (Individual Abuse Prevention Plan), service coordination, referrals, team meetings, provider meetings and trainings (Person-Centered Thinking). Familiar with MMIS & SSIS Servers.
- Applied skills in risk management, crisis management, chemical dependence interventions, documentation, service agreements, screenings, networking, care coordination, support planning, housing placement, individual abuse prevention planning, service coordination, referrals, and participation in team and provider meetings and trainings. Familiar with MMIS & SSIS servers.
- Participated in the Safety Training Committee at Polk County Social Services.
- Involved in the Safety Training Committee at Polk County Social Services.
- Supervised staff during scheduled meetings to ensure effective communication.
Front Desk Clerk
8 Months- Greeted guests and patrons upon arrival to ensure a welcoming atmosphere.
- Manage the registration process.
- Handle guest check-ins and check-outs appropriately.
- Conducted thorough accounting of room transactions to ensure accuracy.
- Refer guests to appropriate departments.
- Answer queries regarding the hotel services, charges, dining facilities, sports facilities and travel directions.
- Balanced cash at end of shift and generated accounting reports for seamless handoff to next shift.
Education
Bachelor of Science - Social Work With A Minor in Criminal Justice
B.S.S.W.
Associate of Arts - General Courses
General Courses.
High School Diploma
High School Diploma.
Skills
Business management expertise Motivated leadership Areas of experience include the following:
Sales oversight
Sales planning
Entrepreneurial mindset
Business planning
Work planning
Strategic planning
Team collaboration
Sales strategies
Business marketing
Social media marketing
Entrepreneurial leadership
Purchasing and planning
Inventory management
Digital marketing
Operations oversight
Task delegation
Cost control
Team collaboration and leadership
Customer service management
Customer relations
Accounting oversight
Issue resolution
Negotiation and persuasion
Professional networking
Trends analysis
Sales strategy
Work Planning and Prioritization
Effective leader
Goal setting
Driven and determined
Online sales strategy
Accomplished and energetic individual with a solid history of achievement in business management and human service related work. Motivated leader with strong organizational and prioritization abilities. Areas of experience include the following:
Administrative management
Records organization and management
Quality assurance
Service management
Sales tracking
Sales development
Decision-making
Relationship building
Staff development
Operations oversight
Inventory management
Administrative management
Records management
Financial oversight
Performance enhancement
Business leadership
Sales strategies
Accomplishments
- Achieved platform and design by launching a functioning e-commerce site with custom branding and original photography.
- Achieved legal and structure by registering an LLC, obtaining an EIN and sales tax permits, and opening a business bank account.
- Achieved sourcing by securing reliable wholesale and maker relationships with steady margins.
- Accomplished audience growth by building an engaged social media presence through platforms.
- Achieved content conversion by driving traffic that moves past browsing to active cart additions and checkout. As well as collaborating with local content creators and micro-influencers who brought in tracked sales.
- Fulfilled repeated orders by growing the ratio of returning customers vs. one-time buyers.
- Established a distinct brand identity or signature style that stands out in a saturated retail market.
- Achieved omnichannel expansion through moving into local pop-up shops or live-selling events after online stability.
- Achieved profitability and break-even by covering start-up costs and achieving consistent net profit.
Awards
Student Social Work Association / SSWA - University of North Dakota, Grand Forks, ND 2013-2016., University of North Dakota Alumni Association.
Timeline
Business Owner
Retail
05.2019 - Current
Store Manager
Key Bliss Boutique
09.2016 - 02.2019
Intern/Mental Health Worker
Polk County Social Services
12.2015 - 08.2016
University of North Dakota
Bachelor of Science from Social Work With A Minor in Criminal Justice
08.2013 - 05.2016
Front Desk Clerk
Canad Inn
05.2013 - 01.2014
Northland Community & Technical College
Associate of Arts from General Courses
08.2012 - 05.2013
Volunteer
St. Josephs & CVIC
09.2011 - 08.2016
Grygla High School
High School Diploma
09.2006 - 05.2010