Macy Waters
Carlsbad,CA
Summary
Innovative marketing specialist ready to apply skills and several years of experience to new position with long-term potential. Offering a deep understanding of products, market conditions, and customer preferences, along with enthusiasm for working with top clients.
Overview
8
8
years of professional experience
Work History
Creative Marketing Specialist
Freedom Rave Wear
06.2022 - 05.2024
- Managed Instagram, Pinterest, and TikTok, growing FRW’s Instagram following by over 21,000 in under a year.
- Developed unique content strategies to enhance brand engagement and perception.
- Led influencer collaborations, secured brand partnerships, and increased revenue.
- Conceptualized and directed photoshoots, including location, styling, and model selection.
- Analyzed social media metrics to identify trends and optimize marketing strategies.
- Presented weekly analytics reports to track performance.
- Provided exceptional customer service, managing all direct messages and inquiries.
- Led training sessions for new employees on company policies and best practices.
- Analyzed competitors' digital marketing efforts to gain insights into their success strategies.
- Curated content for social media platforms.
- Completed day-to-day duties accurately and efficiently.
- Wrote and submitted reports on industry trends, prompting managers to develop business plans.
- Analyzed customer needs and recommended appropriate products or services.
Associate Fashion Designer
Freedom Rave Wear
02.2022 - 10.2022
- Created original, best-selling designs that contributed to the brand's success.
- Developed innovative collection concepts aligned with market trends and brand identity.
- Collaborated with the design team to produce top-performing styles.
- Gained hands-on experience in product sourcing and manufacturing by attending industry events, such as the MAGIC Fashion Convention, and visiting the LA Fashion District.
- Researched specification information and in-line style to develop quality patterns.
- Created designs for seasonal collections, researching trends and fabrics to inform design decisions.
- Managed design process of new accessories to fit with clothing line.
- Constructed and styled garments by hand and by machines.
Lead Hostess
Fox Point Farms LLC
Encinitas, CA
01.2025 - Current
- Oversaw performance and efficiency of all hosts.
- Oversaw seating of over 200 guests nightly without errors maintaining seamless service.
- Greeted customers, answered questions and recommended specials to increase profits.
- Collected reservation information and communicated updates to guests via mobile device or in-person.
- Kept track of attendance records for all hostesses on duty.
- Answered phones promptly to record and confirm reservations.
- Organized large parties for special events such as birthdays or anniversaries.
- Provided seating arrangements for guests in accordance with occupancy regulations and customer preferences.
Model
Freedom Rave Wear
01.2021 - Current
- Lead model, featured in creative shoots and product shoots used for advertising, brand websites, and social media.
- Developed relationships with casting agents and photographers who could provide future work opportunities.
- Managed time efficiently in order to complete multiple assignments within deadlines.
- Kept abreast of new products launched by clients in order to promote them appropriately during photoshoots.
- Significantly impacted sales and elevation of the brand.
- Brought professionalism, polish, and personality to every photoshoot.
Intern
Freedom Rave Wear
11.2021 - 02.2022
- Earned respect, recognition, and a full-time position for combining Freedom Rave Wear product line with personal insight and creativity to present a new clothing collection for the internship's final project
- This included design, fabric selection, layout, cut, and sewing
- Learned Tukatech laser cutting software and assisted with laser cutting products
- Design sewing & production sewing
Hostess, barista, cashier, food runner
Cafe Iveta, Hula’s Island Grill, La Bufala Italian, Betty’s Eat-in Diner
Santa Cruz, USA
03.2017 - 03.2020
- Responsibilities include all facets of front-end customer service, including welcoming diners, seating customers, taking orders, serving food, answering questions, making suggestions, and ensuring customer satisfaction at every step of the front-end restaurant experience
- Excelled in service with a smile, teamwork, excellence
Photoshoot manager/facilitator
Freedom Rave Wear
- Responsible for managing all aspects of photoshoots, including:
- Choosing pieces to be modeled, tracking inventory, and styling & directing models
- Communication/coordination with the production team and photographers to align the schedule and photoshoot vision
- Communication/coordination with influencers/models, ensuring our models were comfortable and had a positive experience while working with the brand
Education
Psychology
Cabrillo College
Aptos, CASkills
- Data analysis
- Social media marketing
- Project management
- Graphic design
- Content creation
- Brand Growth
- Business development
- Content creation
- Customer service
- Influencer outreach
Affiliations
- Fashion Design
- Photography
- Traveling
- Cooking & Baking
- Writing
- Art
- Jewelry Making
References
References available upon request.
Timeline
Lead Hostess
Fox Point Farms LLC
01.2025 - Current
Creative Marketing Specialist
Freedom Rave Wear
06.2022 - 05.2024
Associate Fashion Designer
Freedom Rave Wear
02.2022 - 10.2022
Intern
Freedom Rave Wear
11.2021 - 02.2022
Model
Freedom Rave Wear
01.2021 - Current
Hostess, barista, cashier, food runner
Cafe Iveta, Hula’s Island Grill, La Bufala Italian, Betty’s Eat-in Diner
03.2017 - 03.2020
Photoshoot manager/facilitator
Freedom Rave Wear
Psychology
Cabrillo College
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