Macy Zhelyazkova
Abington,PA
Summary
Communications professional with extensive experience in donor messaging, strategic marketing, and content development. Skilled in leading campaigns, managing multi-platform communications, and aligning messaging with organizational goals.
Overview
17
17
years of professional experience
Work History
DONOR COMMUNICATIONS MANAGER
The Jewish Federation of Greater Philadelphia
01.2022 - Current
- Develop and manage tailored campaign messaging, including annual reports, donor stewardship reports and proposals, ensuring impactful communication and engagement
- Produce and manage content for donor communication pieces, blogs, and external media, aligning with the brand's voice and goals
- Create strategic marketing plans for campaigns, events and year-end initiatives
- Lead the rebranding and marketing campaign for multi-million dollar endowment initiative, ensuring strategic alignment and high-impact results
- Direct creative production timelines and processes for multiple concurrent projects, ensuring consistent messaging and branding with efficient time management
COMMUNICATIONS & ENGAGEMENT MANAGER
The Partnership TMA of Montgomery County
01.2021 - 01.2022
- Developed and maintained the organization's brand, spearheading social media initiatives and overseeing a comprehensive website rebuild to enhance user experience and engagement
- Cultivated member relationships through targeted communication strategies and personalized engagement efforts
- Planned and executed events that ensured high levels of member participation and satisfaction, driving community engagement
COMMUNICATIONS & PUBLICATIONS COORDINATOR
Salus University
03.2018 - 05.2019
- Wrote and edited the alumni magazine, delivering compelling stories and updates that strengthened connections within the university community
- Developed and implemented strategic marketing and communication plans, including ad campaigns for radio, billboards and buses, boosting external visibility and engagement
- Planned and coordinated marketing for university events, collaborating with vendor partnerships to ensure successful execution
- Contributed to the success of a major centennial event by creating specific brand content, marketing the event, and volunteering at the event
Account Executive
Allebach Communications
Souderton, PA
03.2015 - 09.2017
- Managed client accounts, delivering tailored advertising solutions and building strong client relationships through effective communication and project management
- Directed teams in developing and executing marketing campaigns ensuring alignment with client objectives and brand guidelines
- Conducted market research to inform campaign strategies and achieve client goals
Owner/Photographer
Meacreations Photography
Cape May, NJ
01.2008 - 01.2015
- Founded and operated a successful photography business, specializing in personalized client service and photography solutions
- Managed all aspects of the business, including marketing, client communication, project management and financial oversight
- Built and maintained client relationships
Education
M.S. - Nonprofit Management
Gratz College
01.2021
B.A. - Communication with a concentration in Public Relations
Richard Stockton College of New Jersey
01.2014
Skills
- Content creation
- Brand management
- Donor engagement
- Strategic planning
- Stakeholder communication
- Social media strategy
- Marketing strategy
- Annual communication planning
- Branding management
- Multimedia content
- Graphic design
- Public relations
- Video content production
- Communications strategy
- Web content management
- Content development
- Marketing communications
- Website maintenance
- Social media management
- Campaign management
Timeline
DONOR COMMUNICATIONS MANAGER
The Jewish Federation of Greater Philadelphia
01.2022 - Current
COMMUNICATIONS & ENGAGEMENT MANAGER
The Partnership TMA of Montgomery County
01.2021 - 01.2022
COMMUNICATIONS & PUBLICATIONS COORDINATOR
Salus University
03.2018 - 05.2019
Account Executive
Allebach Communications
03.2015 - 09.2017
Owner/Photographer
Meacreations Photography
01.2008 - 01.2015
M.S. - Nonprofit Management
Gratz College
B.A. - Communication with a concentration in Public Relations
Richard Stockton College of New Jersey