Maddison Keesler
Ogden
Summary
Strategic sales leader with 10+ years of experience building and scaling high-impact sales teams in fast-paced SaaS environments. Expertise in go-to-market execution, revenue growth, organizational scaling, and sales transformation initiatives. Proven success in launching and operationalizing new business segments, expansion motions, and high-velocity sales programs while leading high-performing teams across ISR, outbound, and full-cycle sales functions. Known for developing strong leaders, creating scalable processes, and driving a culture of accountability, growth, and execution that delivers measurable business results.
Overview
10
10
years of professional experience
Work History
SMB Senior Sales Manager
MarketStar | Asana
Ogden, UT
06.2024 - Current
- Spearheaded the pilot, launch, and scaling of several strategic sales motions, including the Expand Team, Asana for Startups, New Business, and Velocity Sales Representative (VSR) programs, helping establish repeatable frameworks for revenue growth and customer acquisition.
- Partnered with executive stakeholders and client leadership to design, test, and operationalize new go-to-market strategies, sales plays, and customer engagement models.
- Served as a strategic leader during multiple business transformation initiatives, helping define team structure, hiring plans, success metrics, operational workflows, and coaching methodologies.
- Owned forecasting, revenue attainment, pipeline management, and business performance across multiple sales motions, ensuring alignment to quarterly and annual growth objectives.
- Established KPI frameworks, sales processes, and performance management systems that improved accountability, visibility, and execution across teams.
SMB Sales Manager
MarketStar | Asana
Ogden, UT
01.2023 - 06.2024
- Managed a high-velocity SMB sales organization responsible for driving recurring revenue growth and new customer acquisition for Asana's SaaS platform.
- Built and scaled a results-driven sales culture through structured coaching, accountability frameworks, and data-driven performance management.
- Directed forecasting, pipeline management, and strategic business planning to consistently deliver against revenue and growth objectives.
- Partnered directly with client leadership to influence sales strategy, optimize operational processes, and improve overall program performance.
Customer Success Manager
MarketStar | Asana
Ogden, UT
08.2020 - 01.2023
- Spearheaded and directed multiple experimental teams focused on enhancing adoption, reducing churn, and expanding upselling opportunities.
- Led cross-functional teams to enhance customer satisfaction, measured through Csat surveys and customer feedback
- Developed and implemented innovative processes to enhance onboarding and training experiences for customers.
Customer Success Representative
MarketStar | Asana
Ogden, UT
09.2019 - 08.2020
- Facilitated customer onboarding process, ensuring seamless transition to service platform.
- Resolved customer inquiries through effective communication and problem-solving techniques.
- Conducted regular follow-ups with clients to enhance satisfaction and retention rates.
Club General Manager
Planet Fitness Gym
Ogden, UT
09.2018 - 09.2019
- Oversaw all club operations, including membership sales, revenue performance, team leadership, and member satisfaction to ensure achievement of business goals.
- Led recruitment, training, coaching, and performance management for club staff, fostering a high-performing and customer-focused culture.
- Managed budgeting, scheduling, operational compliance, and facility standards while maintaining a safe, clean, and welcoming environment.
- Drove membership growth and retention through sales strategy execution, community engagement, and exceptional customer service.
Assistant Club Manager
Planet Fitness Gym
Ogden, UT
06.2017 - 09.2018
- Assisted in overseeing daily club operations, staff performance, and member experience to support business growth and operational excellence.
- Led membership sales, team training, and customer service initiatives while helping ensure achievement of club revenue and retention goals.
- Supported recruiting, onboarding, coaching, and scheduling of team members to maintain a high-performing and customer-focused environment.
Sales Representative
Planet Fitness Gym
Ogden, UT
06.2016 - 06.2017
- Drove membership growth by engaging prospective members, conducting club tours, and recommending fitness solutions.
- Built relationships with members and prospects while consistently meeting sales and retention goals.
Education
Associate of Science - General Studies
Brown Mackie College
Kansas05-2016
Skills
- Sales Leadership
- Team Development
- Go-to-Market Strategy
- Revenue Growth
- Sales Operations
- Performance Coaching
- Forecasting & Analytics
- Change Management
Timeline
SMB Senior Sales Manager
MarketStar | Asana
06.2024 - Current
SMB Sales Manager
MarketStar | Asana
01.2023 - 06.2024
Customer Success Manager
MarketStar | Asana
08.2020 - 01.2023
Customer Success Representative
MarketStar | Asana
09.2019 - 08.2020
Club General Manager
Planet Fitness Gym
09.2018 - 09.2019
Assistant Club Manager
Planet Fitness Gym
06.2017 - 09.2018
Sales Representative
Planet Fitness Gym
06.2016 - 06.2017
Associate of Science - General Studies
Brown Mackie College