MADDYE MCCONNELL
Bentonville,AR
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
6
6
years of professional experience
Work History
Marketing Officer
Grand Savings Bank
Bentonville
05.2022 - Current
- Set strategic marketing goals and oversee all campaigns and initiatives to meet those goals
- Served as the liaison between third-party agency and C-suite executives to ensure strategic goals are being met
- Managed branding campaigns and event marketing initiatives in print, video, web and social media
- Identified low-cost opportunities to increase visibility and drive traffic
- Oversaw account budgets and internal billing to achieve financial goals
Marketing Assistant
Grand Savings Bank
Fayetteville
05.2021 - 05.2022
- Worked alongside the Chief Administrative Officer to track and plan all marketing initiatives
- Maintained documentation, detailing assignments, in-progress work and completed project milestones
- Tracked marketing efforts to monitor results in real-time
- Assisted in organizing and planning company events and client sponsorships
Customer Service
Grand Savings Bank
Bentonville/Fayetteville
07.2017 - 04.2021
- Accurately verified and updated information to adhere to company policy
- Resolved customer complaints while prioritizing customer satisfaction and loyalty
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
Education
Bachelor of Science - Business Administration
University of Arkansas
Fayetteville, AR Skills
- Brand Consistency
- Time Management
- Client Meetings
- Strategic Planning
- Adaptable and Flexible
- Creative Thinking
- Vendor Management
- Event Planning
- Campaign Coordination
- Innovative and Visionary
Timeline
Marketing Officer
Grand Savings Bank
05.2022 - Current
Marketing Assistant
Grand Savings Bank
05.2021 - 05.2022
Customer Service
Grand Savings Bank
07.2017 - 04.2021
Bachelor of Science - Business Administration
University of Arkansas
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