Madeline Folsom
Sherwood,OR
Summary
English major and copywriter with a detail-oriented attitude and perfectionist nature, particularly in regard to grammar and writing conventions. Lifelong athlete with understanding of hard-work, time-management, and commitment that translates to professional settings.
Overview
3
3
years of professional experience
Work History
Copywriter
Kemper Insurance
2022.06 - Current
- Developed compelling and engaging copy for various marketing materials, including website content, blogs, social media posts, and email campaigns
- Drafted and published Drupal HTML content
- Researched complicated topics concerning insurance and non-insurance related topics and conveyed them in easy to understand ways
- Communicated with other departments about regulatory guidelines and made necessary revisions prior to publishing
- utilized SEO practices to optimize copy for search engines and improve website rankings and organic traffic
- Assisted with creating the voice for a new brand
- Created graphics and copy for social media posts
Head Coach
Heatherwood Hurricanes Swim
2021.04 - 2023.07
- Introduced children and adults to a new world, and facilitated interest in the sport
- Communicated complex concepts and ideas to a variety of ages and skill levels
- Organized assistant coaches, parents, and volunteers during practices and swim meets
- Managed conflict with Parents and Athletes
- Wrote and sent out weekly newsletters to community
Education
Bachelor of Arts - English Language And Literature
California State University
Bakersfield, CA05.2024
Skills
- Excellence in writing and grammar
- Time and Product management
- Proficient in MS Office
- Editing and Review
- Excellent communication
- Problem-solving
- Interpersonal Communications
- Research
- Content Development
References
Lauren Link Manager at Kemper Insurance
- (813) 244-4104
- lauren.link@kemper.com
Timeline
Copywriter
Kemper Insurance
2022.06 - Current
Head Coach
Heatherwood Hurricanes Swim
2021.04 - 2023.07
Bachelor of Arts - English Language And Literature
California State University
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