Madeline Ivey

• Developed marketing content such as promotional materials and advertisements for social media.
• Boosted website engagement rates by 63% with the creation of compelling and visually appealing content.
• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Oversaw social media presence and aligned posts to include branding and trending ideas.
• Maximized audience reach by strategizing and executing targeted email marketing campaigns.
• Secured higher search engine rankings with a data-driven approach to keyword research and optimization efforts.

• Used Photoshop and Illustrator to create appealing advertisements for social media.
• Implemented strategies and tactics to grow followers on social media channels.
• Boosted brand engagement by creating compelling social media posts.
• Identified target audiences to analyze characteristics, behavior and media habits.
• Oversaw social media presence and aligned posts to include branding and trending ideas.

• Created posts for club announcements and upcoming events.
• Recruited members through social media.
• Worked with other officers to create events and networking opportunities.
• Took on leadership roles and helped re-create Lambda Pi Eta.

Social Media Marketing