Madeline León
Summary
Communications strategist dedicated to driving narrative change in advocacy sectors. Successfully published five opinion pieces in major outlets and managed LinkedIn for a philanthropy executive, achieving significant engagement growth. Proficient in multi-media writing and creative storytelling.
Overview
8
8
years of professional experience
Work History
Account Executive (Comms Consultant)
We Are RALLY
Los Angeles, California
12.2023 - Current
- Support clients advance narrative change and reach key audiences.
- Contribute to discovery research projects (media analyses, competi-peer analyses, stakeholder interviews).
- Guide communications strategy: organizational communications, earned media, digital media, thought leadership and executive voice, and lead on messaging development.
- Monitor media trends, audience research polling, and project manage.
- Recent achievements: Drafted a placed 5 opinion pieces and LTE's in USA Today, Seattle Times, EdSource, and Los Angeles Times on the topics of child care, philanthropy, public education; Managed philanthropy executive's LinkedIn account, drafting weekly social content-significantly increasing engagement and follower count by over 200 in one year; Managed national coalition of communication professionals representing national and state organizations working in education equity: consistent correspondence, leading monthly meetings, triage partner requests.
- Representative clients: Raikes Foundation, We Believe Campaign, Stein Early Child Education Fund (A Golden State for Kids), Native Americans in Philanthropy, Climate Mayors, Cities for Financial Empowerment Fund.
Account Associate (Comms Consultant)
We Are RALLY
Los Angeles, California
06.2022 - 12.2023
- Supported account teams with administrative tasks.
- Contributed to first drafts of messaging and key client deliverables.
- Led project management and monitored media trends on issues related to client work.
Public Affairs Associate
JCI Worldwide
Santa Monica, California
08.2021 - 05.2022
- Served as grant manager to California community-based organizations for PowerDown initiative.
- Conducted daily social media scans for conversations on key client issues: health, broadband, internet.
- Representative clients include: CVS Health, Kwikbit.
Public Relations Intern
University of Southern California
Los Angeles, California
05.2021 - 01.2022
- Organized a press toolkit to promote sustainable housing neighborhood project.
- Produced a suite of evergreen content for ongoing initiatives.
- Representative clients include: NDLON (Radio Jornalera), Los Angeles Community Action Network.
Social Media Assistant
USC Annenberg Center for Third Space Thinking
Los Angeles, California
10.2020 - 01.2022
- Authored blogs and uploaded to the Wordpress site to increase appeal of the soft skills programs.
- Managed and implemented social media strategy on Twitter, LinkedIn, Instagram, and Facebook.
- Produced graphics for social media campaigns and promotional program materials.
- Guided a team of 10 interns on best online learning practices to support students of the Third Space Youth Institute in collaboration with the Migrant Education Program of Riverside and Los Angeles Counties.
Director of Media and Marketing
UCSD Student Sustainability Collective
San Diego, CA
01.2019 - 07.2020
- Executed marketing campaigns for Internship program, Collective initiatives, and events.
- Founded and managed weekly newsletter hosted on Mailchimp.
- Maintained prominent social media presence through mission storytelling;Increased Instagram follower count by over 250%.
- Managed and updated website on ad hoc basis.
Embedded Writing Mentor
UCSD Analytical Writing Program
San Diego, California
09.2018 - 06.2020
- Mentored 15 freshman students on the principles of college writing and helped prepare them for college-level courses.
Literary Agent Intern
Writers House
La Jolla, California
03.2018 - 06.2018
- Read and reviewed manuscripts from potential clients and provided notes to literary agents on narrative and storyline.
Education
Master of Arts - Public Relations and Advertising
University of Southern California
Los Angeles, CA05-2022
Bachelor of Arts - Communication
University of California, San Diego
San Diego06-2020
Bachelor of Arts - Human Developmental Sciences
University of California, San Diego
San Diego, CA06-2020
Minor - Environmental Systems
University of California, San Diego
San Diego, CA06-2020
Skills
- Thought leadership
- Executive coaching
- Media relations
- Pitching
- Social media
- News writing
- Short-form copy writing
- Long-form copy writing
- Storytelling
- SWOT analysis
- Media analysis
- Peer analysis
- Competitor analysis
- Digital metrics analysis
- G-Suite
- Project management
- Stakeholder engagement
- Microsoft Office Suite
- Canva
- Mailchimp
- Campaign Monitor
- Sprout Social
- Quid
- Cision
- Coalition management
Languages
- English
- Spanish
Extracurricular Activities
- Vice President, Undergraduate Communication Society at UCSD, 05/01/19—06/30/20
- Program Coordinator, UCSD Revelle Humanities Peer Tutoring Program, 05/01/19—06/30/20
- Journalism Chair, Undergraduate Communication Society at UCSD, 06/01/18—06/30/19
- Staff News Writer, UCSD Guardian, 10/01/17—06/30/20
- Peer Tutor, UCSD Revelle Humanities Peer Tutoring Program, 06/01/17—06/30/20
Awards
- Cecilia Wilkinson Scholarship, 08/01/20, Awarded for the 2020-2021 academic school year at University of Southern California
- Hal B. Morke Memorial Scholarship, 08/01/20, Awarded for the 2020-2021 academic school year at University of Southern California
- Provost Honors at University of California, San Diego, Various, Awarded for maintaining a GPA of 3.5 or above for various quarters
Timeline
Account Executive (Comms Consultant)
We Are RALLY
12.2023 - Current
Account Associate (Comms Consultant)
We Are RALLY
06.2022 - 12.2023
Public Affairs Associate
JCI Worldwide
08.2021 - 05.2022
Public Relations Intern
University of Southern California
05.2021 - 01.2022
Social Media Assistant
USC Annenberg Center for Third Space Thinking
10.2020 - 01.2022
Director of Media and Marketing
UCSD Student Sustainability Collective
01.2019 - 07.2020
Embedded Writing Mentor
UCSD Analytical Writing Program
09.2018 - 06.2020
Literary Agent Intern
Writers House
03.2018 - 06.2018
Master of Arts - Public Relations and Advertising
University of Southern California
Bachelor of Arts - Communication
University of California, San Diego
Bachelor of Arts - Human Developmental Sciences
University of California, San Diego
Minor - Environmental Systems
University of California, San Diego