Madeline Skiff
West Palm Beach,Fl
Summary
Senior marketing student at Palm Beach Atlantic University with a strong focus on creativity and critical thinking. Proven experience in brand strategy, digital content, and leadership through internships and academic projects. Successfully executed social media marketing and influencer outreach for NightCap, and developed engagement strategies for Sunrise Barbershop and Palm Beach Symphony. Currently serving as President of the American Marketing Association, fostering real-world marketing opportunities and industry connections for peers.
Overview
3
3
years of professional experience
Work History
Collegiate Chapter President
AMA PBA
West Palm Beach, Fl
05.2025 - Current
Led American Marketing Association chapter at Palm Beach Atlantic University, enhancing member marketing skills.
Oversaw executive board activities, aligning initiatives with university objectives and national AMA mission.
- Organized events and coordinated guest speakers to provide professional development opportunities.
Marketing and Content Intern
NightCap
West Palm Beach, Fl
01.2025 - 08.2025
- Contributed to marketing team by executing social media strategy and producing engaging content.
- Brainstormed ideas, scripted videos, and modeled for productions aligned with brand objectives.
- Expanded audience reach by repurposing TikTok videos for YouTube platform.
- Researched potential influencers and developed outreach strategies for partnerships.
Identified collaborative content opportunities to enhance brand visibility. - Balanced creative tasks with operational duties to drive campaign success.
Server
Keg and Cow
Cape Coral, Florida
03.2023 - 08.2024
Memorized menu items and rotating specials to deliver tailored guest recommendations.
Managed multiple tables to ensure engaging and enjoyable dining experiences.
Resolved conflicts efficiently to sustain high levels of customer satisfaction.
Collaborated with owner and management team in fast-paced, small business environment.
Education
Bachelor of Science - Marketing
Palm Beach Atlantic University
West Palm Beach, FL08-2026
Skills
- Social media strategy
- Content creation
- Event planning
- Marketing research
- Brand management
- Public speaking
- Team leadership
- Intrapersonal skills
Community Outreach
Volunteer Experience
Various Community Organizations | 2022–Present
- Contribute over 45 hours of volunteer service annually, supporting a range of community initiatives including childhood enrichment programs, assembling gifts for children’s hospital patients, and welcoming guests at local churches.
- Demonstrate strong commitment to community engagement through consistent involvement and service-oriented leadership.
Founder & Project Lead — Sailfish Solutions
Palm Beach Atlantic University American Marketing Association (AMA) | 2024–Present
- Founded and lead Sailfish Solutions, an initiative providing pro bono marketing services to local businesses to enhance brand awareness and community reach.
- Oversee project development, client relations, and marketing strategies, helping small businesses strengthen their digital presence and growth potential.
Timeline
Collegiate Chapter President
AMA PBA
05.2025 - Current
Marketing and Content Intern
NightCap
01.2025 - 08.2025
Server
Keg and Cow
03.2023 - 08.2024
Bachelor of Science - Marketing
Palm Beach Atlantic University