Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Hi, I’m
Madeline Walsh
Wilmington,DE
Summary
Overview
9
years of professional experience
Work History
LOLA’S
Marketing Manager
11.2020 - Current
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Setting strategy for all new product and event launches, researching developing trends to stay updated with new ideas and marketing practices.
- Created and managed social media campaigns to increase brand engagement and effectively engage target audiences
- Assist store manager/ buyer with tracking women’s clothing trends, pricing, and purchasing.
- Received, inputted, labeled, and organized inventory items in staging areas or on shelves according to brand, season and style.
- Built and nurtured positive working relationships with vendors and suppliers.
- Helped company increase its sales by 253% in two years.
RVS4MDS
PA Chair / PR Lead
04.2020 - 12.2021
Job overview
- Collaborated with 20 local volunteers to help connect healthcare workers in need of RV to live in during COVID with those willing to lend out their RV
- Participated in weekly team meetings, drafted weekly memo for PA volunteers to keep them informed of accomplishments, any issues and overall mission and direction of non‐‑profit
- Maintained and updated media contact lists and databases for ease of access.
- Drafted, edited and distributed press releases, media advisories and other public relations materials to increase awareness of company services.
THE BRONX BEER HALL
Bartender & Server
08.2019 - 03.2020
Job overview
- Provide fast, friendly, and professional service to all bar patrons while demonstrating exquisite customer service skills, patience, situational awareness, and precise time management and memory.
- Applied entrepreneurial spirit and degree in media studies to plan, decorate, and lead special event nights to increase percentage of foot traffic to our bar and increase sales.
- Managed over 100 customers per day, and 500 during special events.
FORDHAM UNIVERSITY DEVELOPMENT
Events and Marketing Intern
01.2019 - 05.2019
Job overview
- Worked closely with Associate Director of Athletics Development and collective team to raise money for all 22 varsity and club athletic programs through event set up and marketing, soliciting volunteers, and creating email campaigns for donors.
- Assisted in Athletic Development E‐‑marketing by creating content for social media, sports marketing and conducting research on Giving Day strategies, major gift campaigns, and special events. Interpreted findings, reporting to supervisor.
- Cultivated relationships and worked directly with coaches, alumni, student athletes, as well as other Fordham staff to implement best support plan for student athletes in line with Fordham University's mission and purpose.
GERMAN CLUB
President and Founder
05.2018 - 05.2019
Job overview
- Reinstated German Club at Fordham after gathering peers to petition their interest in such club, writing club constitution, presenting in front of USG Senate and petitioning for budget.
- Partnered with fellow clubs and local entrepreneurs to expand groups' exposure to German culture.
- Coordinated with students, teachers, neighboring schools, and employers to establish strong professional network.
- Oversaw logistics, budget, and promotions for annual German Club awards night.
NA
Volunteer Youth Coach
08.2016 - 05.2019
Job overview
- Lead volleyball clinics for up to 200 students between ages of 12‐‑18 in partnership with NYPD
- Work with local high schools and colleges to attain free gym space, network with NYPD to help bring underprivileged students to clinics, and recruit various volleyball teams to participate as coaches and mentors.
- Encouraged everyone to cultivate strong work ethic by demonstrating diligence, patience, and respect for others.
- Increases number of clinics per month by 100% by networking with other student athletes and Universities.
Fordham University
Division 1 Athlete
08.2015 - 05.2019
Job overview
- Attend daily practice, daily lifts and runs, weekly film sessions, weekly team and individual meetings with coaching staff, 2+ games per week, and complete weekly study hall hours.
- Enhance discipline and resilience, teamwork and leadership, time‐‑management, communication skills, and more
- Lead and serve 16+ girls with innate emotional intelligence, to achieve progressive and winning culture
INTERNATIONAL PROTEIN COLLOIDS
Communications Intern
05.2014 - 08.2014
Job overview
- Revamped company website, driving 40% more viewership to site.
- Created original and out‐‑of‐‑the‐‑box prototypes for company trade shows, increasing traffic with eye‐‑catching props.
- Pitched and personally constructed prototypes for CEO to present to clients and grow client lists.
- Handled daily scheduling tasks and provided administrative support to CEO.
Education
FORDHAM UNIVERSITYThe Bronx, NY
Bachelor of Arts from Communication and Culture, Media Studies
05.2019
University Overview
Skills
- Strategic Planning
- Reputation Management
- Marketing Campaign Development
- Reading Comprehension
- Strategic Partnership
- Promotions and Marketing Strategies
- Staff Management
- Brand Development
Timeline
Marketing Manager
LOLA’S
11.2020 - Current
PA Chair / PR Lead
RVS4MDS
04.2020 - 12.2021
Bartender & Server
THE BRONX BEER HALL
08.2019 - 03.2020
Events and Marketing Intern
FORDHAM UNIVERSITY DEVELOPMENT
01.2019 - 05.2019
President and Founder
GERMAN CLUB
05.2018 - 05.2019
Volunteer Youth Coach
NA
08.2016 - 05.2019
Division 1 Athlete
Fordham University
08.2015 - 05.2019
Communications Intern
INTERNATIONAL PROTEIN COLLOIDS
05.2014 - 08.2014
FORDHAM UNIVERSITY
Bachelor of Arts from Communication and Culture, Media Studies
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