Madeline "Maddie" Craig
Villas,NJ
Summary
Customer-retention & analytics-minded mathematics educator who turns learner dashboards into ≈ 95 % renewals, < 5 % churn, and CSAT 4.8/5. Advanced-concept storyteller—if I can make calculus click for teens, I can make product ROI clear for any customer. ASL-fluent accessibility evangelist who led a campus from 0 % to 100 % visual-alert accessibility. Ready to scale Nerdy’s learner-first mission nationwide.
Overview
9
9
years of professional experience
Work History
Customer Engagement & Retention Lead (Mathematics Teacher)
Cape May County Technical High School
09.2019 - Current
- Managed ≈110 learners & families/term (≈330 touch-points/yr); maintained parent CSAT 4.8/5
- Built a 4-stage health-score risk-dashboard; kept churn < 5 % three straight years
- Automated renewal workflows (Apps Script) & ran A/B-timed nudges—manual follow-ups –25 %, engagement +20 %, upsell +40 %
- Hired & coached 4 specialists; conversion +18 %, error rate 15 %→5 % (motivational coaching & reviews)
- Authored ASL / multilingual Language-Access Plan and co-led district-wide visual alerts, moving 0 %→100 % accessible comms for 1 k+ users
- Led continuous-improvement pilots (interactive content uptake +15 %); proves data-driven experimentation culture.
Technology Facilitator & Math Educator (Mathematics Teacher)
Great Valley High School
08.2016 - 11.2018
- Developed interactive Desmos lessons from AP Calculus proofs, boosting pass rate by eleven percentage points and extending session time by twenty-eight percent.
- Sustained benchmark mastery during remote learning, contrasting with a twelve percentage point decline at peer schools.
Education
B.A. - ASL-English Interpreting
University of Northern Colorado
05-2028
M.Ed. - Educational Technology
University of the Arts
B.S. - Mathematics & Statistics
Ursinus College
Skills
- Retention Strategy & LTV Growth
- Renewal / Churn Analytics & KPI Dashboards
- CRM Workflow & Process Automation (Salesforce, Google Apps Script)
- Health-Score & Risk-Flag Playbooks
- Team Hiring, Coaching & Performance Management
- Executive-Ready Storytelling & Stakeholder Relationship Building
- Advanced Data & Statistical Analysis (calculus, pandas)
- Accessibility & Universal-Design Communication (ASL, visual alerts)
Tools Languages
- IXL Analytics
- Desmos Data Studio
- Google Workspace & Apps Script Automations
- Python (pandas)
- Rapid adopter of Salesforce Trailhead (CRM fundamentals)
- English (Native)
- ASL (Fluent)
- Spanish (Conversational)
Leadership & Community Impact
- Doubled attendance for 'Fans in the Stands' Unified Showcase via targeted outreach.
- Co-founded ASL Club; 40 + members bridge Deaf & hearing peers.
Timeline
Customer Engagement & Retention Lead (Mathematics Teacher)
Cape May County Technical High School
09.2019 - Current
Technology Facilitator & Math Educator (Mathematics Teacher)
Great Valley High School
08.2016 - 11.2018
B.A. - ASL-English Interpreting
University of Northern Colorado
M.Ed. - Educational Technology
University of the Arts
B.S. - Mathematics & Statistics
Ursinus College
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