Madelyn Winter
Dallas,TX
Summary
Experienced marketing professional in the hospitality and tourism industry seeking a full-time position to apply knowledge and skills for continuous improvement and growth. Background managing social media content and marketing campaigns.
Overview
5
5
years of professional experience
Work History
Marketing & Social Media Specialist
Grapevine Convention And Visitors Bureau
2023.10 - Current
- Increased brand awareness by developing and implementing targeted social media campaigns with agency.
- Achieved over 11 million impressions & 500,000 engagements on company social pages.
- Enhanced customer engagement with creation of relevant and shareable content across various platforms.
- Supported SEO initiatives to improve content, keywords and branding.
- Generated leads through effective paid advertising campaigns on Facebook, Instagram, and Twitter.
Marketing Projects Coordinator
Grapevine Convention and Visitors Bureau
2021.07 - 2023.10
- Managed all in house and digital projects such as media releases, website graphics and social media banners
- Organized content calendar with publishing software, Sprout Social & Meltwater for 6 social media channels.
- Experience in coordinating various marketing campaigns and reports with agency.
- Experience in marketing & communications for some of the most well-known festivals in the DFW metroplex such as Christmas Capital of Texas and GrapeFest.
Sales and Services Intern
Lubbock Convention and Visitors Bureau
2020.01 - 2021.05
- Assist sales and servicing managers with meetings, pre- and on-site registration and event planning for 400+ attendees
- Managed all post convention reports
- Accountable for coordinating with city wide hotels over reservation blocks
- Developed and updated program for servicing and sales merchandise
Summer Intern
Grapevine Convention and Visitors Bureau
2019.05 - 2019.08
- Developed activities for Summer program for Visitors Center seeing on average 75-100 visitors per day
- Organized and helped coordinate GrapeFest activities, a four-day weekend festival with over 200,000 visitors
- Coordinated with Palace Theatre to promote Summer movie and Christmas programs
Education
Bachelor of Science - Hospitality Management
Texas Tech University
Lubbock, TX05.2021
Skills
- Proficient in Word, Excel and Powerpoint
- Experienced in CRM & CMS
- Proficient in utilizing AI-powered language models
- Project Planning
- Influencer Marketing
- Social Media Marketing
- Canva Proficient
- E-mail Marketing
- Brand Management
Timeline
Marketing & Social Media Specialist
Grapevine Convention And Visitors Bureau
2023.10 - Current
Marketing Projects Coordinator
Grapevine Convention and Visitors Bureau
2021.07 - 2023.10
Sales and Services Intern
Lubbock Convention and Visitors Bureau
2020.01 - 2021.05
Summer Intern
Grapevine Convention and Visitors Bureau
2019.05 - 2019.08
Bachelor of Science - Hospitality Management
Texas Tech University
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