MELISSA KROEBER
Arlington,VT
Summary
Accomplished Design Director with a proven track record at Caribbean Joe, revitalizing collections and launching profitable lines, contributing to over $25 million in annual sales. Expert in garment construction and adept at leading teams, my innovative designs and strategic planning have consistently enhanced brand integrity and market presence.
Overview
22
22
years of professional experience
Work History
Social Media Manager and Integrated Marketing Specialist
Arlington, VT
10.2020 - Current
- Developed and executed creative solutions for sales and marketing needs
- Managed social media strategies and campaigns for brands such as Chandler 4 Corners, Lelands Auction House, and Josiah Allen Real Estate
- Created engaging, shareable content tailored to various platforms, enhancing brand visibility
- Monitored and analyzed social media metrics to measure campaign success and impact
- Collaborated with internal teams and external partners to ensure cohesive brand messaging
- Implemented innovative marketing approaches aligned with brand identity and goals, driving growth and online presence.
Design Director
Caribbean Joe, The Moret Group
New York, NY
04.2011 - 08.2017
- Directed the company’s most profitable product design team, managing four direct reports
- Oversaw multiple design projects contributing to $25+ million in annual sales
- Maintained brand integrity and managed timelines for 12 seasonal lines per year
- Directed seasonal development with innovative product concepts and designs
- Supervised garment construction, fit reviews, and production approvals
- Launched a Kmart private label business, generating $1 million in first-year sales
- Revitalized the Caribbean Joe Men’s sportswear collection, achieving $3 million in first-year sales.
Head of Design
Caribbean Joe and Lil’ Joe, Ivory International
New York, NY
04.2009 - 04.2011
- Executed seasonal concepts into product development plans within deadlines
- Delivered seasonal presentations to executives and retail partners
- Managed fittings and advised on technical design and construction
- Created detailed line plans and maintained showroom displays for sales markets.
Senior Designer
Caribbean Joe, Sportswear, CJ Apparel
New York, NY
08.2002 - 04.2009
- Designed over 90 seasonal lines incorporating trends and brand identity
- Spearheaded the launch of the brand’s first denim line, CJ Blue
- Managed design assistants and interns to meet goals and deadlines.
Education
Associate of Arts - Fashion Design
Mount Ida College
Newton, MA05.2002
Skills
- Expert in garment construction, design, merchandising, and manufacturing processes
- Proficient in strike-offs, lab dips, handloom approvals, and technical garment washes
- Skilled in creating merchandised presentations from concept to launch
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Adobe Photoshop, Illustrator, and PLM systems
Timeline
Social Media Manager and Integrated Marketing Specialist
10.2020 - Current
Design Director
Caribbean Joe, The Moret Group
04.2011 - 08.2017
Head of Design
Caribbean Joe and Lil’ Joe, Ivory International
04.2009 - 04.2011
Senior Designer
Caribbean Joe, Sportswear, CJ Apparel
08.2002 - 04.2009
Associate of Arts - Fashion Design
Mount Ida College
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