Madison Berridge
Sacramento,CA
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Innovative technology professional with several years of diverse experience. Skilled in enhancing systems and aligning technical solutions with business objectives.
Overview
8
8
years of professional experience
Work History
Account Executive
Hearst Media
01.2023 - Current
- Account Executive at Hearst Television, representing the number one news station, KCRA 3 an NBC Affiliate
- Exceeded annual sales targets by 15%, generating over $2.5 million in advertising revenue
- Developed and maintained strategic advertising partnerships with local businesses and national brands
- Provided customized broadcast, digital, and cross-platform marketing solutions tailored to client needs
- Managed a diverse client portfolio, driving measurable ROI through targeted campaigns
Director of Sales
Pono Security
01.2020 - 01.2023
- Developed a growth strategy for a new technical sales department with $8M annual sales
- Restructured the account executive system Salesforce that led to a 20% growth in multi-housing partnerships across the northwest
- Bargained contracts with clients valued at more than $60K monthly
- Created standard and customized proposal decks for Greystar, Cushman & Wakefield, and Lincoln property management companies
- Directed a sales team of over 9 sales associates as well as 3 lead generators to consistent profitable quarters
Marketing Director
Elite Sports Society LLC & Negrete Law Firm
01.2017 - 01.2019
- Created and implemented new ideas for time management and effectiveness focusing on players mental and physical health
- Organized and managed 4 promotional events including Archiepalooza, featuring former Arizona Diamondbacks player Archie Bradley
- Executed and fulfilled elements for multiple partnership agreements and presented detailed reporting on sponsorship execution, including affidavits, photographs, and program summaries
- Assisted in successful client proposals and presentations including a promotional campaign for the watch company One
Education
MBA - Business Administration
Arizona State University
Phoenix, AZ01.2019
Bachelor of Arts - Sociology
Arizona State University
Tempe, AZ05-2017
Arizona State Beach Volleyball -
Arizona State University
Tempe01.2017
Skills
- Performance Metrics Monitoring
- Sales strategy development
- Search engine marketing
- CRM Software Usage
- Cross-Channel Marketing
- Search Engine Optimization
- Team Leadership
- Sales trend analysis
- Competitive Analysis
- Client Retention Strategies
Accomplishments
Captain of the Arizona State Beach Volleyball Team
Member of the Student Athletic Advisory Committee for the Pac-12 Conference
Deans List 2015-2017
Consistently demonstrated academic excellence and commitment to learning, earning a place on the Dean's List with a 3.7 GPA
Timeline
Account Executive
Hearst Media
01.2023 - Current
Director of Sales
Pono Security
01.2020 - 01.2023
Marketing Director
Elite Sports Society LLC & Negrete Law Firm
01.2017 - 01.2019
MBA - Business Administration
Arizona State University
Bachelor of Arts - Sociology
Arizona State University
Arizona State Beach Volleyball -
Arizona State University
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