Madison Glaser
Los Angeles,CA
Summary
Marketing and brand leader with over 7 years of experience building culturally relevant campaigns across food, retail, beauty, and fitness. Thrive at turning strategy into execution across digital, social, CRM, partnerships, and experiential. Former Division I soccer player driven by storytelling, women’s sports, and creating fan-first brand moments.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Brand Marketing & Gift Cards
Chipotle Mexican Grill
03.2024 - Current
- Directed end to end strategy for Chipotle’s ten figure gift card business, achieving +19% year-over-year growth across all channels.
- Coordinated national campaigns (National Burrito Day, Boorito, National Avocado Day, Cinco de Mayo), uniting PR, product, operations, loyalty, digital, and creative teams to drive engagement.
- Managed strategic briefs and creative development for paid media initiatives across digital and OOH platforms, enhancing campaign effectiveness.
- Conducted post-campaign analytics and vendor management, synthesizing KPIs across social, digital, CRM, and sales to inform and improve future strategies.
Marketing Manager
Westfield Century City
Los Angeles, USA
01.2022 - 01.2023
- Served as Marketing Director during maternity leave, leading local marketing, digital strategy, and national brand program execution to ensure continuity and success.
- Drove fully integrated marketing plans supporting traffic, retail sales, and events, exceeding year-over-year foot traffic goals by 14%.
- Managed all digital channels (web, CRM/email, social, OOH, paid media), growing Instagram by +10K followers and enhancing brand awareness by +3.2% YoY.
- Coordinated tentpole events and partner activations with 200+ retailers, overseeing agency collaboration and cross-functional execution.
Brand Manager
Bala
01.2021 - 01.2022
- Led a 360° go-to-market strategy for six major product launches across digital, social, email, retail, and experiential channels.
- Co-led brand refresh, defining brand guidelines, visual identity, and tone of voice to strengthen market positioning.
- Owned content and creative production across social, digital, video, influencer, and experiential platforms, enhancing audience engagement.
- Co-led launch of Bala’s first experiential retail pop-up in New York City, establishing marketing calendar to drive consumer interaction.
Associate Brand Manager
Dermalogica
01.2018 - 01.2021
- Executed IRL and digital consumer activations to enhance engagement for major product launches.
- Developed and implemented Dermalogica’s U.S. social impact strategy, aligning community initiatives with brand marketing.
- Led TikTok content and influencer strategy, growing to 18K followers in three months, and ranking in the top 25 in skincare.
- Managed editorial partnerships and performance reporting (Wired, Allure, Hypebeast), leveraging KPIs to refine brand strategy.
Education
Master of Arts - Strategic Public Relations & Lifestyle Marketing
University of Southern California
Los Angeles05-2020
Bachelor of Arts - Communication Studies
University of San Francisco
San Francisco05-2018
Skills
- Campaign management
- Integrated marketing
- Digital strategy
- Content creation
- Social media strategy
- Brand strategy
Certification
NASM Personal Training
Timeline
Brand Marketing & Gift Cards
Chipotle Mexican Grill
03.2024 - Current
Marketing Manager
Westfield Century City
01.2022 - 01.2023
Brand Manager
Bala
01.2021 - 01.2022
Associate Brand Manager
Dermalogica
01.2018 - 01.2021
Master of Arts - Strategic Public Relations & Lifestyle Marketing
University of Southern California
Bachelor of Arts - Communication Studies
University of San Francisco