Madison M. Hatch

• Managed and maintained relationships with key stakeholders, including sponsors, volunteers, and local authorities, to enhance the organization's reputation and support network
• Lead cross-functional teams, including volunteers, in the planning and execution of events, fostering a collaborative and motivated working environment
• Coordinated logistics for events, overseeing venue selection, budget management, and vendor negotiations, ensuring seamless execution and adherence to financial constraints
• Demonstrated a deep commitment to the well-being of animals, staying informed about industry trends and challenges, and leveraging this knowledge to drive effective advocacy and awareness campaigns

Oversee the development of sponsor specific marketing plans, support the day to day needs of New Mexico United partners, and provide exceptional client service including execution of promised deliverables

• Actively manage 60+ strategic partnerships with an account portfolio in excess of $2,000,000 in annual revenue
• Develop marketing strategies and campaigns in order to increase revenue and support partnership goals
• Manage on-site partner activations for over 17 soccer games per year
• Serve as liaison between corporate partners and the Somos Unidos Foundation as a means to coincide partnerships and community initiatives where applicable

Supported both global sales and activation teams with various operational responsibilities

• Created 80 new sales leads through cold out reach, reviewed multiple new proposals, and conducted category research across influencer and league marketing
• Developed a partner promotional calendar to schedule and align B2C initiatives across brands including Monster Energy and Modelo
• Compiled social and digital metrics for post-event recap reporting evaluation of sponsorship ROI
• Assisted in transition to new internal data asset management system by training team members, creating, and updating brand assets

Responsible for overseeing the UofSC group exercise event programming

• Worked with recreation staff to direct and plan events related to the group exercise and fitness programs
• Developed team communication and information for operational development meetings
• Oversaw administrative tasks for the department, including budget maintenance, inventory, and data entry
• Ensured UofSC code of conduct, obligations, and safety requirements were met