Madison Kenda
Marketing Specialist / Digital Marketing Professional
Houston,TX
Summary
Marketing professional with experience in digital content, brand, partnerships, and audience engagement. Skilled in campaign execution and performance analysis, with track record of growing TikTok account to 114K+ followers and producing a multimillion view content.
Overview
7
7
years of professional experience
Work History
Social Media Content Creator- Brand Collaborations
Clementine Group
Houston, TX
11.2023 - Current
- Grew TikTok account organically to 114,000+ followers through strategic short-form video content and audience engagement using CapCut, Canva, Word, PowerPoint
- Generated multiple viral campaigns with top performing videos reaching 12M+, 2M+, and 1M+ views, driving significant brand visibility and reach
- Developed and executed data-driven content strategies based on platform trends, audience, and performance analytics
- Partnered with recognized brands including Bloom Nutrition, Doritos, Disney, Hiya Health, Thrive Market, BURGA, Ryl Iced Tea, Javvy Coffee, Paper Culture, and Lalo to create sponsored content aligned with brand messaging and campaign goals
- Created conversion-focused video concepts, hooks, and caption and analyzed key metrics to optimize engagement and ROI
Stock Plan Specialist
Charles Schwab & Co
Westlake, TX
05.2021 - 05.2024
- Provided operational client support for employee stock plan purchases (ESPP), restricted stock units (RSUs), and stock option programs
- Executed high-volume stock plan transactions with accuracy while meeting strict deadlines
- Delivered conversational client support by explaining plan rules, tax considerations, and transaction options
- Ensured regulatory compliance and date accuracy across all client interactions and transactions
- Utilized Microsoft Office tools (Excel, PowerPoint, Word) to track account activity, create reports, and prepare internal documentation
Reelection Campaign
Texans For Greg Abbott
Austin, TX
05.2020 - 10.2021
- Supported campaign outreach efforts, including phone banking and volunteer coordination, to engage voters and drive campaign participation
- Assisted with organizing campaign events, rallies, and volunteer activities
- Helped develop and distribute campaign messaging materials across digital and in-person channels
- Conducted voter data entry and database updates to support targeting and outreach efforts
- Represented the campaign during community events and public appearances, acting as a brand ambassador
ZARA
Sales Associate
Houston, TX
05.2019 - 08.2019
- Provided exceptional customer service and guided product selection to enhance satisfaction and drive sales
- Assisted with visual merchandising and store presentations using PowerPoint to align with brand standards
- Supported promotions and marketing initiatives by highlighting products and offers to customers
- Collaborated with team members to achieve sales goals and KPIs
Education
BBA - Business
05-2021
- 3.8 GPA
- Alpha Lambda Delta Honor Society, Zeta Tau Alpha, Women in Business
Skills
- Social Media Marketing (TikTok, Instagram, etc)
- Brand Partnership & Influencer Marketing
- Performance Analytics & Community Building
- Email Marketing Platforms
- Microsoft Excel & CRM Management
- Event Planning & Cross-Functional Collaboration
Personal Information
Timeline
Social Media Content Creator- Brand Collaborations - Clementine Group
11.2023 - Current
Stock Plan Specialist - Charles Schwab & Co
05.2021 - 05.2024
Reelection Campaign - Texans For Greg Abbott
05.2020 - 10.2021
ZARA - Sales Associate
05.2019 - 08.2019
Baylor University - BBA, Business