Kim Lawrence
Los Angeles,CA
Summary
Results-driven marketing professional with extensive industry experience. Expertise in developing and executing successful strategies to increase brand awareness, lead generation, and customer engagement. Skilled in leveraging multiple channels for acquisition and retention. Strong leadership skills in managing creative and technical teams for high-impact campaigns.
Overview
26
26
years of professional experience
Work History
Director of Partnerships & Brand Marketing
24 Hour Fitness, LLC
05.2023 - Current
- Recruited by CMO: Handpicked by the Chief Marketing Officer to spearhead the development and strengthening of key sponsorships and partnerships within the professional sports industry.
- Strategic Thinking & Innovation: A forward-thinking strategist who consistently approaches challenges with a 'why not' and 'how can we' attitude, known for thinking outside the box to deliver creative and effective solutions.
- Positive & Can-Do Attitude: Renowned for a positive, can-do attitude, which serves as a driving force in overcoming obstacles and achieving goals.
- Skillful Project Management: Demonstrating exceptional project management skills by ensuring the timely and successful execution of complex partnership initiatives.
- Team Leadership: Leading cross-functional teams with a focus on collaboration, guiding them toward achieving shared goals, and driving business success.
- Strategic Negotiation: Negotiating and securing high-impact partnerships with major sports entities, including the LA Clippers (NBA), Anaheim Ducks (NHL), Angel City FC (NWSL), and a jersey placement with San Diego Wave FC (NWSL).
- Contract Activation & Relationship Building: Activating key contract points ensures all agreements align with and advance the company's marketing objectives. Cultivating strong relationships with team executives and stakeholders to foster a collaborative environment that enhances mutual benefits and long-term partnerships.
- Marketing Alignment: Working closely with internal teams to ensure all partnership activities and activations align with the overall marketing agenda, driving brand visibility, and consumer engagement.
Founder
KLE, Kim Lawrence Entertainment
06.2021 - 05.2023
- Marketing Strategy Development: Developed marketing strategies and campaigns to promote products or services.
- Relationship Management: Built and maintained relationships with partners to expand a brand's reach.
- Partnership Development and Negotiation: Identified potential partnerships and negotiated agreements to drive revenue and growth.
- Intellectual Property Licensing: Licensed intellectual properties to generate additional revenue streams.
- Client Consultation and Industry Expertise: Offered comprehensive consultation and guidance to clients, leveraging deep industry knowledge and best practices to drive their success.
- Growth and Impact-Driven Marketing: Brought passion for driving growth and creating impactful marketing strategies that deliver results.
- Financial Analysis and Modeling: Utilized financial models to support growth
Head of Marketing and Corporate Communications
DotConnect LLC.
06.2022 - 12.2022
- Strategic Leadership: Lead strategist for the company's re-brand.
- Brand Management: Oversaw the redesign of the company's logo, social media channels, website, and all brand communications.
- Project Management: Collaborated with various third-party partners and managed their involvement in the project to ensure the seamless execution of the macro restructure.
- Executive Collaboration: Worked alongside the CEO to develop a brand communications protocol aligned with the company's vision and mission.
- Communications Strategy: Lead efforts to streamline internal and external communications, ensuring consistency and clarity in messaging across all channels.
- Sales Enablement: Partnered with the VP of Growth to create sales collateral and presentations that effectively communicated the company's value proposition to potential customers.
- Creative Development: Crafted compelling messaging and visuals resonating with the target audience.
- Lead Generation: Collaborated with the sales team on lead-generation activities such as email campaigns, webinars, and industry events.
- Mentorship: Mentored junior staff members in developing their skills within the field of marketing.
- Corporate Branding: Provided executive leadership on all aspects of corporate branding, including logo design, tagline creation, and color palette selection.
Brand Marketing- Entertainment & Sports Marketing
Nike, Inc
03.2001 - 11.2020
- Product Strategy: Collaborated and executed product strategies for entertainment markets such as movies, TV, digital, and home entertainment.
- Cost Optimization: Implemented cost-efficient co-branding by optimizing business plans, budgets, and product placement strategies.
- Team Leadership: Strengthened teamwork and relationships across departments, filmmakers, producers, studios, production campaigns, advertising agencies, and management companies by implementing organizational restructuring.
- Outreach Strategy: Organized outreach strategy that secured a roster of 'A-List' leaders within industry-wide literary and creative cadres.
- Client Relations: Nurtured high-profile contacts, client services, and relationships for the Nike Brand that led to increased productivity.
- Product Launches: Effectively aligned product launches with titles like Black Panther, Space Jam 2: A New Legacy, and Stranger Things by identifying release opportunities.
- Negotiation: Negotiated and secured high-profile intellectual properties for Nike content and activations.
- Collaboration: Negotiated collaborations with Nike Sports Marketing products, resulting in award-winning designs for Giannis Antetokounmpo and LeBron James.
- Project Management: Executed timelines, designs, creative assets, and contract reviews.
- Innovation: Fostered a culture of collaboration and innovation among all departments within the organization.
- Cross-Functional Leadership: Led cross-functional task forces focused on identifying innovative solutions for challenging problems faced by the organization.
- Budget Management: Managed budgets associated with various projects while maintaining fiscal responsibility.
- Stakeholder Communication: Leveraged strong communication skills to collaborate effectively with stakeholders at all levels of the organization.
- Integrated Planning: Collaborated closely with department heads to develop an integrated approach toward achieving organizational objectives.
- Performance Metrics: Established metrics to measure the success of projects and programs against set goals.
- Product Development: Developed comprehensive plans for developing new products and services per corporate goals.
Founder
Above The Line
01.1999 - 02.2001
- Client Representation: Represented top-tier clients for 'in content' placement opportunities in television and film.
- Entrepreneurship: One of two woman-owned product placement agencies in Los Angeles at the time that provided brand integration services and strategic partnerships for various entertainment projects.
- Creative Strategy: Provided an innovative and creative approach to product placement and helped clients gain increased visibility and recognition in the entertainment industry.
- Collaboration & Partnership: Collaborated with various production companies, studios, and networks to provide comprehensive brand integration solutions for their clients.
- Marketing & Sales Strategy: Built an effective marketing and sales strategy to drive successful growth.
- Market Analysis & Business Strategy: Identified market trends and growth opportunities, leveraging data-driven insights to drive business decisions.
Education
Bachelor Of Arts (B.A.) -
San Diego State University
San Diego, CASkills
- Creative Thinker Extraordinaire
- Critical Thinking & Problem-Solver
- Networking Ninja
- Communication Connoisseur
- Negotiation Maestro
- Attention to Detail Detective
- Strategic Planning Pro
- Public Speaking Dynamo
- Collaborative Mindset Advocate
- Relationship Building & Management Guru
- Influencing Skills Superpower
- Problem-Solving Champion
- Chaos-to-Order Specialist
- Team Building Enthusiast
- Creative Event Planning Aficionado
Advisory Board Memberships
- National Charity League, Los Angeles, California, 06/01/23, 06/01/24
- Register Her, Los Angeles, California, 01/01/22, PRESENT
- Exceptional Kids Organization, Los Angeles, California, 03/01/22, PRESENT
- IACT, Los Angeles, California, 08/01/24, PRESENT
Mentor Experience
Good City Mentors, Los Angeles, California, 01/01/19, PRESENT
Visiting National Parks, Hiking and Tennis
Exploring the breathtaking beauty of national parks fills my soul with joy, whether I’m hiking scenic trails or playing tennis under the sun. I cherish cozy girls' nights filled with laughter, silly Hallmark movies, and the warmth of my husband, daughter, and our two lovable Labrador Retrievers. Each adventure, whether on the court, in nature, or at home, brings us closer together, creating memories we’ll treasure forever.
Timeline
Director of Partnerships & Brand Marketing
24 Hour Fitness, LLC
05.2023 - Current
Head of Marketing and Corporate Communications
DotConnect LLC.
06.2022 - 12.2022
Founder
KLE, Kim Lawrence Entertainment
06.2021 - 05.2023
Brand Marketing- Entertainment & Sports Marketing
Nike, Inc
03.2001 - 11.2020
Founder
Above The Line
01.1999 - 02.2001
Bachelor Of Arts (B.A.) -
San Diego State University
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