Madison McDaniel
Summary
Driven social media professional with a proven track record at Derma E, driving $1.4 million GMV monthly through innovative content strategies and effective campaign management. Expert in audience targeting and performance analytics, fostering brand engagement while leading teams to exceed objectives. Passionate about building a dedicated online communities and optimizing digital presence.
Overview
6
6
years of professional experience
Work History
Social Media Creator
THEMADIVLOG
02.2019 - Current
- Achieved 2 billion views throughout career, establishing a significant digital presence.
- Generated an average of 30 million views per month across all platforms.
- Produced 1.4 million in GMV for TikTok Shop through strategic content creation.
- Created content in bulk, enhancing efficiency and engagement.
- Developed algorithms to optimize content performance and audience targeting.
- Built three YouTube channels to 100k subscribers in under four months.
- Grew Snapchat following to 20k within three months, leveraging viral trends.
- Averaged 10k to 15k new followers monthly through consistent engagement strategies.
Social Media Manager
TikTakTow
02.2023 - 06.2025
- Developed and executed social media strategies aligned with business goals and target audiences.
- Created diverse content types, including text, images, and videos for various platforms.
- Planned and managed social media campaigns to enhance brand awareness and drive sales.
- Engaged with followers by responding to comments and messages to build community.
Social Media Direc
Voila Creators
02.2022 - 10.2024
- Developed and implemented social media strategies aligned with business objectives.
- Produced engaging content across platforms, including text, images, videos, and graphics.
- Planned and managed social media campaigns to meet specific targets.
- Interacted with followers while managing brand reputation through timely responses.
- Tracked KPIs and analyzed data to refine social media strategies.
- Monitored latest trends and platform updates to enhance engagement.
- Mentored and supervised team members to improve overall performance.
Social Media Manager
Derma E
04.2022 - 04.2024
- Sourced creators for paid advertising promotions to enhance reach and engagement.
- Managed monthly budget of $30,000 for social media initiatives.
- Oversaw four teams, ensuring effective collaboration and performance.
- Developed content outlines and quarterly planning for social media strategies.
- Directed all social media accounts, increasing brand visibility.
- Created and maintained algorithms to optimize content distribution.
- Achieved $1.4 million GMV per month through strategic marketing efforts.
Social Media Coordinator and Creator
Kiwi Lane Designs
03.2019 - 04.2021
- Developed and implemented social media strategies aligned with business objectives, defining target audiences and KPIs.
- Created diverse content types tailored to specific platforms and audiences.
- Planned, launched, and managed social media campaigns to enhance brand awareness and drive sales.
- Engaged with followers by responding to comments and messages to cultivate community.
- Monitored and analyzed social media performance using analytics tools to track engagement and reach.
Education
Bachelor of Arts - Communications
Park University
05-2018
Skills
- Content creation
- Social media strategy
- Audience targeting
- Performance analytics
- Campaign management
- Brand engagement
- Team leadership
- Community building
- Paid advertising
- Social media marketing
- Social media management
Timeline
Social Media Manager
TikTakTow
02.2023 - 06.2025
Social Media Manager
Derma E
04.2022 - 04.2024
Social Media Direc
Voila Creators
02.2022 - 10.2024
Social Media Coordinator and Creator
Kiwi Lane Designs
03.2019 - 04.2021
Social Media Creator
THEMADIVLOG
02.2019 - Current
Bachelor of Arts - Communications
Park University