Maddie McDaniel
New York
Summary
Strategic growth leader with a proven track record in enhancing productivity and task efficiency. Expertise in market analysis, customer engagement strategies, and scaling operations. Demonstrated success in optimizing sales funnels and implementing effective digital marketing campaigns to drive business expansion.
Overview
6
6
years of professional experience
Work History
Director of Growth
BarkBox
New York
12.2019 - Current
- Spearheaded customer acquisition strategy, planning and optimizing paid media, social, affiliate, influencer, and emerging growth channels to drive engagement and conversion.
- Led full-funnel digital growth strategy, balancing brand storytelling with performance marketing to optimize CAC, LTV, MER, and overall marketing efficiency.
- Managed and developed cross-functional growth team, collaborating with Creative, Product, Finance, and Data teams to align growth initiatives with company objectives.
- Own DTC growth forecasting, budget allocation, and performance pacing across multimillion-dollar media investments.
Paid Social Strategist
Media Assembly
New York
- Planned and executed paid social campaigns across Meta, TikTok, Snapchat, Pinterest, Twitter, and LinkedIn.
- Optimized campaigns to enhance performance and accuracy while ensuring efficient pacing and result tracking.
- Analyzed performance data to uncover trends and insights, driving actionable optimization opportunities.
Marketing Coordinator
Bocce's
New York
- Established responsibilities and benchmarks for growth in newly created Marketing Coordinator role.
- Coordinated content creation for social media, email, photoshoots, and influencer campaigns to enhance brand visibility.
- Pioneered the Marketing Coordinator role, establishing responsibilities and benchmarks for growth.
Education
B.S. - Marketing & Communications
Salisbury University
Skills
- Customer acquisition
- Budget management
- Brand storytelling
- Digital marketing
- Team leadership
- Effective communication
- Influencer marketing
Timeline
Director of Growth
BarkBox
12.2019 - Current
Paid Social Strategist
Media Assembly
Marketing Coordinator
Bocce's
B.S. - Marketing & Communications
Salisbury University