Madison McKinney

• Maintain daily client relationships with external agencies and brand contacts while executing all contractual elements efficiently with respects to budget and time

-Key Accounts: Coca-Cola, Mastercard, Lexus, SoCal Honda, Anheuser-Busch, and Inaba Pet Foods

• Provide sales and executive leadership team with partner executive summary prior to renewal period including best suggestions on how to financially grow the business

- MGM Resorts & Casino renewal strategy assist

• Oversee timely utilization of sponsorship assets and/or make goods throughout the year to ensure contractual obligation and MLB policy including hospitality, events, and stadium promotions
• Track asset usage in accordance with annual contractual budget
• Utilize Salesforce to manage inventory of assets, input marketing field programming, and ticket requests

• Provided administrative support to the athletic department by maintaining organized records, filing documents, and managing schedules
• Assisted in coordinating the scheduling and logistics for team practices and games to ensure efficient use of facilities and resources
• Developed and implemented of marketing strategies to increase attendance and participation in Galloway School sports events
• Conducted satisfaction surveys and analyzing the data to identify areas of improvement for the athletic department.

• Developing creative event concepts that align with the philanthropic goals of professional athletes and resonate with potential sponsors

Events for Laremy Tunsil, Justin Hollins, Troy Hill, Jerome Ford, and Jorge Mateo

• Creating a comprehensive database of current and potential sponsors to streamline outreach and maximize sponsorship opportunities
• Evaluating the success and impact of event sponsorships and partnerships, and making data-driven recommendations for improvement
• Developing strategies to effectively communicate the social impact and philanthropic goals of events to potential sponsors and stakeholders
• Researching and identifying potential high-profile sponsors and partners to enhance the visibility and reputation of Legacy Philanthropy events.

• Developing creative and innovative marketing strategies to engage with target audience and increase brand loyalty among fans
• Collecting feedback from event attendees and community members to gauge the effectiveness of marketing strategies and make necessary adjustments
• Coordinating with other departments to ensure consistency in messaging and branding across all marketing initiatives.

• Coordinating and managing logistics for all tournaments and events
• Identifying and implementing innovative marketing strategies to attract new participants and spectators to AAU tournaments
• Developing and implementing feedback mechanisms to gather insights and feedback from participants and spectators to improve future tournaments and events.