Madison O'Brien
Flowery Branch,GA
Summary
Hardworking and driven Event Sales Director equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams, creating and executing successful events.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Event Sales Director
Ozaki LLC
Atlanta, Georgia
09.2021 - Current
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
- Recruited, hired and managed team to achieve event goals
- Managed event logistics and operations while monitoring budgets and writing proposals.
- Prospected continuously for new potential customers and maintained robust conversion rate.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
World Wide Sales Manager Analyst, Event Manager
FedEx Services
Buford, GA
08.2019 - Current
- Worked directly with senior management and personally took on Ticketing Manager role to plan and execute over 20 events yearly
- Point of Contact and Event Manager for events such as, Team Meetings, Christmas parties, Mercedes Benz Stadium Events and Non-profit events and Corporate meetings
- Assisted sales team with prospecting and closing customer and managing customer issues.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Organized promotional events and interacted with community to increase sales volume.
Sales and Events Manager
Lake Lanier Catering And Events
Flowery Branch, GA
03.2017 - 08.2019
- Sold, Planned, and executed corporate events consisting of 1,500+ people
- Sold, Planned, and executed private events, fundraisers and weddings from start to finish
- Planned and implemented marketing and advertising strategies via Social Media Management
- Supervised, trained and developed team members in accordance with company policies and procedures
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination
Education
Bachelor of Science - Public Relations`
Kennesaw State University
Kennesaw, GA2018
Associate of Science - Integrative Science
Kennesaw State University
Kennesaw, GA2016
Skills
- MS Office
- B to B Sales, B to C Sales
- CRM and Salesforce
- Strong written/verbal communication skills
- Special Events Planning and Management
- Excellent interpersonal skills
- Contract Negotiation and Persuasion
- Sharepoint site creation
- Cross-functional teams leadership
- Marketing and Advertising
Certification
Leadership Studies
ServSafe Manager
Servsafe Allergens
Timeline
Event Sales Director
Ozaki LLC
09.2021 - Current
World Wide Sales Manager Analyst, Event Manager
FedEx Services
08.2019 - Current
Sales and Events Manager
Lake Lanier Catering And Events
03.2017 - 08.2019
Bachelor of Science - Public Relations`
Kennesaw State University
Associate of Science - Integrative Science
Kennesaw State University