Madison Seiffert
Panama City Beach,Florida
Summary
Goal-oriented event professional with 7+ years of experience in the wedding and event industry. Skilled in sales, trend forecasting, tactical decision-making, and leading successful operations. Strong verbal and written communication skills with a motivational leadership style.
Overview
7
7
years of professional experience
Work History
Freelancer: Wedding Industry
Self-employed
Santa Rosa Beach , FL
06.2021 - Current
- Founder and CEO: Paw and Posy
- Venue Sales Manager - Carillon Weddings
- Wedding Planner - Peach & Pearl Events & Shelby Peaden Events
- Bridal Stylist- Margaret Ellen Bridal
Catering Sales & Events Manager
The Pearl Hotel
Rosemary Beach , FL
08.2019 - 04.2021
- Created personalized proposals for clients, encompassing menus, cost estimates, event timelines, and payment terms.
- Provided on-site support during the event set up, execution, and breakdown.
- Facilitated communication between sales, culinary, banquets, and front desk teams through coordinating in-house BEO Meetings.
- Collaborated with marketing team to develop targeted promotional materials.
Wedding Sales/ Club Events Manager
The Watersound Club
03.2017 - 07.2019
- Designed an extensive wedding program for multiple venues owned by the St. Joe Company.
- Planned and executed member events, including golf tournaments, holiday parties, and social gatherings.
- Responsible for overseeing social media platforms and websites such as The Knot, Wedding Wire, and Instagram.
- Utilized Delphi Sales Force for Sales Tracking.
Education
Bachelor of Science - Hospitality Management
Florida Gulf Coast University
Ft. Myers, FL12-2016
Skills
- Wedding & Banquet Knowledge
- Sales Forecasting
- Planning and Organization
- Preparing & Managing Contracts
- Client Relationship Building
- Delphi Experience
- Strategies and Goal Oriented
- Social Media Savvy
- Vendor Management
- Team Player
Affiliations
- 2024 Programs Director of NWFL Wedding Industry Professionals Association (WIPA).
- Planned multiple networking & educational events for industry professionals across the panhandle.
Accomplishments
- Navigated the wedding industry throughout the COVID 19' lockdown and post-lockdown restrictions.
- Created a $10,000.00 wedding promotional package at Shark's Tooth Golf Club which filled the calendar year in 2019.
- Helped displaced brides after Hurricane Michael destroyed venues across the region.
Timeline
Freelancer: Wedding Industry
Self-employed
06.2021 - Current
Catering Sales & Events Manager
The Pearl Hotel
08.2019 - 04.2021
Wedding Sales/ Club Events Manager
The Watersound Club
03.2017 - 07.2019
Bachelor of Science - Hospitality Management
Florida Gulf Coast University