Madison Smith
Summary
Creative and results-driven Marketing and Media Director with a background in strategic brand
development, digital content creation, and project execution across industries including property
management, banking, and healthcare. Proven ability to lead marketing campaigns, manage
internal communications, and drive audience engagement through storytelling and design.
Highly skilled in aligning marketing strategies with business goals, optimizing brand visibility,
and managing cross-functional teams
Overview
9
9
years of professional experience
Work History
Director of Marketing and Media / Creative Director
STL Smart Rentals
08.2023 - Current
- Promoted within four months for leadership and campaign performance
- Lead all marketing and media initiatives for a large portfolio of rental properties, increasing web traffic and qualified applicant engagement
- Execute social media campaigns, digital ad strategy, and visual content production across platforms
- Align marketing efforts with leasing goals, collaborating closely with property managers and executives
- Produce and manage all creative assets including video, photography, and graphic design
- Build relationships with local organizations and influencers to boost brand trust and visibility
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Relationship Banker / Central Region DE&I Manager
BMO Harris Bank
09.2020 - 12.2022
- Supported customer relationship management while leading internal communications and engagement initiatives across five regional markets
- Created interactive training resources and visual materials to support employee education and onboarding
- Partnered with leadership to refine messaging strategies and boost employee participation
- Coordinated internal campaigns and events to strengthen employee engagement and brand culture
- Developed and maintained relationships with customers and suppliers through account development.
- Answered customer questions and explained available services such as deposit accounts, bonds, and securities.
Financial Consultant
Regions Bank
02.2023 - 07.2023
- Developed forecasting tools to analyze revenue variance and industry trends
- Contributed to implementation of new customer engagement methods, enhancing outreach to diverse demographics
- Supported internal communications and promotional initiatives for new financial products
- Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.
- Educated clients on various financial matters and provided professional recommendations on investment opportunities, products, and services based on each clients' individual needs.
Lead Pharmacy Technician
CVS Health
01.2017 - 06.2021
- Managed daily pharmacy operations, inventory, and technician training across multiple shifts
- Coordinated COVID-19 response efforts, including vaccine outreach and in-store clinic setup
- Delivered excellent customer service and ensured compliance with health and pharmacy regulations
- Consulted with insurance company representatives to complete claims processing, resolve concerns, and reconcile payments.
- Solved customer problems in-person or over telephone by providing assistance with placing orders, navigating systems, and locating items.
Education
Certified Nurse Assistant - Nursing
Southwestern Illinois College
Belleville, IL05-2018
Skills
- Client Relationship Management, Customer Service, Financial Product Knowledge & Sales
- Strategy, Internal Communications & Employee Engagement, Training Program Development
- Data Analysis & Forecasting Tools, Cross-Functional Team Leadership
Timeline
Director of Marketing and Media / Creative Director
STL Smart Rentals
08.2023 - Current
Financial Consultant
Regions Bank
02.2023 - 07.2023
Relationship Banker / Central Region DE&I Manager
BMO Harris Bank
09.2020 - 12.2022
Lead Pharmacy Technician
CVS Health
01.2017 - 06.2021
Certified Nurse Assistant - Nursing
Southwestern Illinois College
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