Madison Wilson
Austin,TX
Summary
A writer and saleswoman with a decade of experience convincing clients to do, buy, and collaborate through words and sales outreach. A proven track record for onboarding clients from cold outreach, closing 36% of responders. With a background in investigative journalism, my skills at researching clients, identifying their pain points and offering actionable solutions led to great sales success.
Overview
10
10
years of professional experience
Work History
Sales Development Representative
International Development
Austin, TX
02.2025 - Current
- Researched, identified and cold-contacted (email and phone) 65 leads per day.
- Guided prospective client through the onboarding process, eventually passing them to our Head of Sales for completion of onboarding.
- Exhibited a 62% success rate on cold-contact responses, onboarding 36% of leads.
- Used Hunter.io and Apollo to identify lead information and tracked leads and outreach in HubSpot CRM.
- Worked with a sales team to innovate our outreach strategy over the period of one year, honing our targets and ensuring returns on our cold-contact efforts.
SEO Specialist
Sinclair SEO Solutions
04.2022 - 01.2025
- Researched niches and markets for lead generation sites and built 12 sites that landed on Page One of Google within six months. Went on to sell those leads to service businesses
- Increased client profit by an average of 40% implementing market research findings, competitor analysis, backlink profiles and on-page optimization tools
- Built 20 websites from scratch, implementing keyword research, strong CTAs, and a unique brand voice to set clients apart from competitors
- Trained the team in best backlinking practices and recorded training materials for the company's instructional content
- Used Ahrefs and SEMrush to support optimization research
Copywriter
Appture Software
06.2019 - 03.2022
- Wrote copy for 27 brochures, 2 websites and one social media campaign, increasing site traffic by 45% and reaching a target social media audience of 30K monthly viewers
- Researched 33 'tricks' that appealed to Appture customers and implemented them in copy
- Managed social media content and blog strategies, resulting in a 47% increase in audience engagement
- Developed and implemented on-page and off-page SEO strategies, including meta tags, link-building campaigns, and site audits
- Monitored and analyzed website performance metrics using tools like Google Analytics, SEMrush, and Ahrefs
Copywriter
Freelance
05.2017 - 06.2019
- Worked with 11 clients to develop unique copy for their websites, email campaigns and socials
- Utilized my knowledge of SEO best practices to tailor copy for optimization, increasing brand awareness and recognition for some clients by 40% due to improved search engine rankings
- Wrote copy for 10 niches including home improvement, luxury and lifestyle, education, and hospitality
Journalist
Prosper Press
08.2016 - 05.2017
- Covered local news, events and town council meetings
- Responsible for submitting 2-4 original stories weekly
- Focused on writing techniques that appeal to an online audience
- Skilled at conducting interviews and establishing a solid source-base
- Captured powerful photographs and videos that generate strong social media interest and add a layer of multimedia substance to the story
- Covered health care corruptions and multi-family housing issues in long-form feature stories
- Pitched story ideas relevant to the local community on a regular basis
- Responsible for submitting Open Records Requests in a time-sensitive manner
- Expanded digital engagement by integrating multimedia content and strategic social media coverage, strengthening community connection through impactful visual storytelling
Education
Bachelor of Science - Journalism, Print and Digital
University of North Texas
English
University of Austin
Skills
- Hunterio
- Apollo
- SEMrush
- Ahrefs
- Canva
- Threads
- TikTok
Personal Information
Title: SEO Specialist
Timeline
Sales Development Representative
International Development
02.2025 - Current
SEO Specialist
Sinclair SEO Solutions
04.2022 - 01.2025
Copywriter
Appture Software
06.2019 - 03.2022
Copywriter
Freelance
05.2017 - 06.2019
Journalist
Prosper Press
08.2016 - 05.2017
English
University of Austin
Bachelor of Science - Journalism, Print and Digital
University of North Texas