Madison Wilson
Summary
Results-oriented Social Media & Digital Marketing Specialist with 5+ years of experience in developing engaging campaigns and authentic brand narratives in the Western and lifestyle sectors. Expertise in growing brand awareness and audience engagement through strategic content creation, influencer partnerships, and cross-channel marketing efforts. Skilled in managing social media operations, leading content shoots, and analyzing performance metrics to drive impactful brand experiences.
Experienced Marketing Manager with a solid background in implementing strategic marketing campaigns that enhance brand awareness and boost sales. Strong skills include market analysis, SEO optimization, and social media management. Previous work demonstrates ability to lead cross-functional teams and manage budgets effectively, resulting in significant business growth.
Overview
6
6
years of professional experience
Work History
Marketing Manager
South Texas Tack
Brenham
10.2024 - Current
- Lead and execute the overall marketing strategy across digital, print, email, social media, and radio platforms for South Texas Tack and its three subsidiary brands.
- Oversee creative direction for all brand-facing content, including video and photography assets used across web, social, email campaigns, and partner collaborations.
- Collaborated across teams to create cohesive marketing campaigns and authentic brand storytelling, strengthening brand presence across customer touchpoints.
- Managed day-to-day social media operations and email marketing efforts, enhancing brand engagement and audience growth.
- Coordinated sponsorships, partnerships, and influencer relationships within Western industry, aligning with brand values and connecting with existing and potential customers.
- Represent the brand at industry events and activations, serving as a key point of contact for sponsors, partners, and community engagement opportunities.
Social Media Coordinator
Cavender's
Tyler
12.2023 - 09.2024
- Developed and executed social media strategies that enhanced brand awareness, engagement, and growth across Instagram, Facebook, LinkedIn, and YouTube for Cavender's.
- Created, curated, and managed all published content, including photography, video, and written copy, ensuring consistent brand voice, visual identity, and Western lifestyle storytelling.
- Monitored, analyzed, and reported on social media performance metrics to guide strategy, optimize campaigns, and improve audience engagement.
- Collaborated with cross-functional teams to plan and implement integrated marketing campaigns aligned with overall brand strategy, ensuring consistency across all channels and touchpoints.
- Supported broader marketing initiatives through creative content development and campaign execution that connected digital storytelling with brand goals and customer engagement.
Data Entry Operator
Easter Seals
Houston
06.2023 - 12.2023
- Completed high-volume data entry tasks with a strong focus on accuracy, efficiency, and attention to detail.
- Maintained and organized files, records, and entry logs, ensuring accurate documentation of key organizational information.
- Maintained and organized files, records, and entry logs to ensure consistent documentation of key organizational information.
- Reviewed source documents to extract necessary information, correcting discrepancies and preventing duplicate or inaccurate records to enhance data reliability.
- Collaborated with supervisors and team members to process data, resolve inconsistencies, and complete administrative tasks on time.
Digital Marketing Coordinator
Dollar Western Wear
Lubbock
05.2022 - 12.2023
- Developed and executed digital marketing strategies that increased audience engagement across multiple platforms.
- Created, scheduled, and managed social media content to foster community interaction and enhance brand visibility.
- Planned and implemented integrated marketing campaigns across television, online, and social media channels to boost awareness and drive sales.
- Supported growth through strategic ad placements and performance-driven campaign optimization.
- Utilized Shopify and Canva to design and produce promotional materials, digital assets, and online advertisements, ensuring consistent brand messaging and visual identity across all touchpoints.
Marketing Associate
Reecada and Company
Brenham
01.2021 - 01.2022
- Supported the development and execution of marketing strategies aimed at driving sales growth and improving overall brand performance.
- Developed and executed marketing strategies that contributed to sales growth and enhanced brand performance.
- Strengthened advertising efforts by creating content for media relations, corporate communications, and social media platforms, ensuring cohesive and effective brand messaging across channels.
- Conducted performance analysis to refine marketing strategies and optimize future campaigns.
- Created content for media relations, corporate communications, and social media platforms to strengthen brand messaging and ensure consistency across channels.
Education
Bachelor of Science - Agribusiness
Texas Tech University
LubbockSkills
- Digital marketing
- Content strategy
- SEO optimization
- Email marketing
- Social media management
- Campaign optimization
- Content creation
- Visual branding
- Brand strategy
Timeline
Marketing Manager
South Texas Tack
10.2024 - Current
Social Media Coordinator
Cavender's
12.2023 - 09.2024
Data Entry Operator
Easter Seals
06.2023 - 12.2023
Digital Marketing Coordinator
Dollar Western Wear
05.2022 - 12.2023
Marketing Associate
Reecada and Company
01.2021 - 01.2022
Bachelor of Science - Agribusiness
Texas Tech University