Magali REUSSNER ASSOR
Los Angeles,CA
Summary
With over 20 years of experience in the global luxury and advanced contemporary industries, I have a proven track record of driving strategic initiatives to increase sales growth, optimize turnover, and deliver impactful results. My strength lies in fostering team collaboration to create synergies and building valuable relationships with key stakeholders in major markets. I excel at leading, managing, and developing teams of varying experience levels. Additionally, I possess strong skills in budget building and financial forecasting of complex business models. With a deep understanding of luxury standards, extensive market knowledge, cultural diversities, and product sensibility, I am well-equipped to excel in the industry.
Overview
27
27
years of professional experience
Work History
SVP of Global Sales
ANINE BING
03.2020 - Current
- Spearheading strategic initiatives to drive revenue growth and enhance market positioning, resulting in +200% revenue growth over 5 years.
- Consecutively exceeded financial targets with strategic planning and effective execution.
- Hired 5 and manage 6 team members across 3 geographic locations.
- Champion innovation by encouraging cross-functional synergies to pursue creative solutions to challenges.
- Collaborate with executive leadership team members on long-term strategic planning that ensured sustainable success for the company. Present and discuss strategy and initiative progress.
- Cultivate partnerships with key stakeholders to expand business opportunities. Secured vital partnerships with industry leaders, enhancing company reputation and expanding market reach. Maximize the turnover and profitability of the overall wholesale distribution operation.
- Work closely with SVP of Operation & Strategic Finance SVP on weekly/monthly projections.
- Ensure qualitative development of the distribution, working closely with VM and Store Planning on shop expansion and overall upgrading of all SIS to be in line with HQ standards.
- Ensure the performance of the distribution from a sales through and margin perspective.
- Contribute to a continuously stronger product offering for the regional markets from an advanced contemporary perspective.
SALES & MERCHANDISING CONSULTANT
Self-employed
05.2017 - 03.2020
- Sales Strategy Development and Execution for all channels: Wholesale, Retail & E-Commerce.
- Brand Positioning Strategy.
- Line Planning / Merchandising.
- Operations (Systems & Procedures) & Organizational Development.
Global Senior Sales Director – Accessories and Ready-to-wear
3.1 PHILLIP LIM
01.2015 - 04.2017
- Responsible for day to day Global Wholesale distribution reporting into CEO/President and CFO/COO.
- Hired and developed 4 direct reports (2 Sales Managers, 1 Senior AE, 1 Sales Assistant).
- Oversaw 45% of company total revenue.
- Implemented distribution strategy, drove wholesale revenue and performance; grew year over year by double digit % Accessories sales globally.
- Managed top executive relationships with Department Store network globally as well as Independent Retailer Network of over 300 points of sale globally; and E-Commerce partners.
- Planned annual and seasonal fiscal budgets with CFO.
- Partnered and collaborated with Design, Production and Merchandising Functions on line-review, costing and merchandising of collection to define right assortment and elaborate efficient product strategies.
- Partnered with marketing team on Co-op strategy and budget planning, Special Training events and Sales events/Trunk Shows and VIP events.
- Ensured Sales Liaison and worked closely with Logistics, Customer-Service and Finance areas.
Global Sales Director – Women’s Accessories
3.1 PHILLIP LIM
11.2011 - 01.2014
- Reported to CEO, oversaw 3 direct reports (1 Sales Manager, 1 Senior AE, 1 Sales Assistant).
- Strategized and developed global wholesale distribution.
- Drove triple digit growth year over year.
- Provided Merchandising support with the design team in order to meet the demand of different markets and types of distribution.
Sales Consultant - Women RTW & Accessories
THE ROW-LLC DUALSTAR, YVES SAINT LAURENT AMERICA, ALEXANDER MCQUEEN USA, REED KRAKOFF
01.2010 - 01.2011
Europe Wholesale Sales Manager - Women & Men RTW, Accessories
YVES SAINT LAURENT
01.2005 - 01.2010
- Increased area sales revenue by 22% in 2009 vs LY and in average by 25% for Women / by 15% for Men each year.
- Increased number of clients in average by 20% for Women / by 15% for Men each year.
- Planned and analyzed sales and long-term distribution strategy to develop the turnover of the market; means to conquer target clients and sales target.
- Analyzed trade performance and sell through achieved with Department Stores and majors accounts: Harrods, Selfridges, Harvey Nichols, Liberty, Kurt Geiger, Printemps, Galeries Lafayette.
- Delivered sell in, market analysis, negotiation of the conditions of sales.
- Visited and animated distribution network: Visual merchandising support and improvement of the standard levels, in-store product clinics, and events.
- Managed and provided product knowledge during markets; guidance over account’s buy.
- Followed and analyzed orders with the clients post showrooms.
- Liaised with Accounting Dept., Customer Service to follow Wholesale Operations: invoicing, deliveries, after-sale service, and reorders.
Wholesale Assistant for Europe & Eastern Europe, Asia & Middle East
YVES SAINT LAURENT
12.2002 - 01.2005
Assistant to the baby Dior Product & Wholesale Manager
CHRISTIAN DIOR COUTURE
01.2001 - 01.2002
- Assistance to the commercial partnership between Baby Dior store and the licensee.
- Support to the collection plan process, negotiations with suppliers.
- Elaboration of the collection line sheets and collection briefing for the sales campaign.
- Sales assistant in showroom with franchises and retailers.
- Sales analyses, competitors’ analysis, benchmarking.
Partial-time Sales assistant
LOUIS VUITTON
01.1998 - 01.2000
- Customer Service
- Stock check
Education
Master’s Degree - Fashion Management
Institut Francais de la Mode (IFM)
01.2001
International Marketing Degree -
ESLSCA Business School
01.2000
Skills
- Strategic planning and goals
- Risk management
- Revenue generation
- Team management and development
- Business growth
- Client relations
- Cross-functional collaboration
- Business development
- Budget preparation
- Financial acumen
- Partnership development
- Competitive and Market analysis
Memberships And Affiliations
Institut Francais de la Mode (IFM) USA Alumni association
Languages
French
Native or Bilingual
English
Native or Bilingual
Spanish
Limited Working
Interests
- Fashion and Style
- Yoga
- Pilates
- Mindfulness Practices
Timeline
SVP of Global Sales
ANINE BING
03.2020 - Current
SALES & MERCHANDISING CONSULTANT
Self-employed
05.2017 - 03.2020
Global Senior Sales Director – Accessories and Ready-to-wear
3.1 PHILLIP LIM
01.2015 - 04.2017
Global Sales Director – Women’s Accessories
3.1 PHILLIP LIM
11.2011 - 01.2014
Sales Consultant - Women RTW & Accessories
THE ROW-LLC DUALSTAR, YVES SAINT LAURENT AMERICA, ALEXANDER MCQUEEN USA, REED KRAKOFF
01.2010 - 01.2011
Europe Wholesale Sales Manager - Women & Men RTW, Accessories
YVES SAINT LAURENT
01.2005 - 01.2010
Wholesale Assistant for Europe & Eastern Europe, Asia & Middle East
YVES SAINT LAURENT
12.2002 - 01.2005
Assistant to the baby Dior Product & Wholesale Manager
CHRISTIAN DIOR COUTURE
01.2001 - 01.2002
Partial-time Sales assistant
LOUIS VUITTON
01.1998 - 01.2000
International Marketing Degree -
ESLSCA Business School
Master’s Degree - Fashion Management
Institut Francais de la Mode (IFM)
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