Magdalena Evans
Santa Cruz,CA
Summary
- Outgoing, dependable, flexible team player with excellent written and verbal communication skills, who values integrity, respect, and a good sense of humor.
Core Project Management Skills: - Brand development (budgets, programs, promotions, and sales/marketing opportunities)
- Data Management
- Web content management
- Event coordination (seminars with partners, training partners)
- Management communication (close communication and cooperation with corporate management)
Overview
14
14
years of professional experience
Work History
Channel Operations Specialist
Palo Alto Networks
02.2014 - 08.2014
- Assist with CRM tool maintenance within Salesforce to ensure partner information, sales leads and all pertinent partner information is up to date and accurate.
- Provide support to partners via live chat portal. Quickly responding to inbound requests from channel partners regarding all partner related inquiries or issues.
- Support of partner program compliance process.
- Manage incentives and rebates related to partner referrals.
- Provide quarterly reporting regarding partners to gain more insight into areas of improvement, areas of strength and additional partner detail reporting in order to understand and strengthen the relationship between Palo Alto Networks and its valued partners.
- Collected, arranged, and input information into database system.
Channel Marketing Specialist /Marketing Coordinator
Barracuda Networks
07.2009 - 02.2014
- Collaborated with cross-functional teams to create comprehensive go-to-market plans for product launches in the channel.
- Sourced promotional materials for seminars, trade shows, employee giveaways, and partner recognition for both domestic and international sales teams and partners.
- Managed vendor contracts for all advertising, charities, and sponsorships throughout North America increasing brand awareness.
- Coordinated with content management systems web development team to enhance user experience.
- Streamlined Barracuda’s list management process resulting in fewer partner complaints and increased prospect attendance.
- Orchestrated events for outside channel managers and partners using Pardot and Constant Contact to increase channel sales by $110K year over year.
- Developed cross-functional team with partner, product management and product marketing to implement enablement programs which generated new sales opportunities.
- Managed North American marketing development funds for program budgets, promotions and sales/marketing opportunities.
- Management of marketing interaction between Barracuda sales team and partner community. Informed partners about Barracuda products and marketing processes.
Renewals Specialist
Barracuda Networks
10.2007 - 07.2009
- Provide renewal subscriptions to existing customer base and partners resulting in secondary revenue stream.
- Attained quota for six consecutive quarters resulting in greater than 95% customer renewal rate.
- Established strong relationships with partners to build a strong pipeline and create an eagerness to promote consistent leads and renewals sales.
- Proactively cross-sold/up-sold products to increase revenue and market share.
- Built trustworthy relationships with customers to increase overall product satisfaction and lower product return rate.
Inside Sales Representative
Bay Area Labels
01.2005 - 09.2007
- Create and order custom complex labels, overlays and signs for various well known Bay Area companies.
- Recommend exact materials and adhesives required based on each individual customers' work environment and purpose for label.
- Maintained strong commitment to detail and efficiency for each individual, custom order.
- Analyzed and organized inventory of raw material and finished goods in order to streamline order processing and production.
Sales Associate
Hallmark Creations
09.2000 - 12.2003
- Organization and cleaning of inventory.
- Handled cash transactions.
- Provided customers assistance.
- Managed returns, exchanges and refunds in accordance with store policy.
Education
Bachelor of Science - Marketing
San Jose State University
San Jose, CA12-2004
No Degree - General Education
West Valley College
08-2000
Skills
- Operational Efficiency
- Planning and coordination
- Cross-Functional Communication
- Project Management
- Operations coordination
- Problem-Solving
- Excellent Communication
- Team building
- Multitasking
Timeline
Channel Operations Specialist
Palo Alto Networks
02.2014 - 08.2014
Channel Marketing Specialist /Marketing Coordinator
Barracuda Networks
07.2009 - 02.2014
Renewals Specialist
Barracuda Networks
10.2007 - 07.2009
Inside Sales Representative
Bay Area Labels
01.2005 - 09.2007
Sales Associate
Hallmark Creations
09.2000 - 12.2003
Bachelor of Science - Marketing
San Jose State University
No Degree - General Education
West Valley College
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