Magdalena Morales
Huntley,IL
Summary
Highly motivated and experienced sales professional with a successful history of driving sales and building client relationships. Proficient in identifying customer needs, providing tailored solutions, and closing deals effectively. Skilled in communication, negotiation, and problem-solving. Strong team player with a proactive approach and a dedication to achieving targets.
Overview
20
20
years of professional experience
Work History
Key Account Manager
JC Licht
Chicago, IL
05.2015 - 07.2024
- Effectively oversaw a $3.5 million territory selling direct to painting professionals and developers
- Secured $500,000 revenue through strategic acquisition.
- Successfully grew assigned territory by 15 percent annually, 8 out of 9 years with the company.
- Developed and implemented key account plans to meet customer needs and increase company profitability.
- Monitored competitive activities within assigned accounts and communicated findings to management.
- Evaluated market trends to enhance product offerings.
- Coordinated cross-functional teams for successful execution of projects related to large scale accounts.
- Sought out opportunities for upselling additional products or services to existing customers.
- Addressed client questions and resolved complaints related to products, services and accounts.
- Provided training support for new team members on best practices in sales processes and techniques.
- Collaborated with marketing team to design promotional materials for products and services being sold.
Outside Sales
Allied Building Products
01.2013 - 11.2014
- Worked to establish new business opportunities with potential customers through cold calling, telemarketing, provided leads, networking, and client/associate referrals.
- Maintained an organized and easily accessible filing system (sales leads, prospective business, new business activity, add-on business activity, forecasting, quota details, etc.).
- Attended industry- and product-related training programs, conferences, seminars, and educational forums.
- Mastered comprehensive understanding of siding, windows, and roofing construction materials.
- Worked closely with inside sales consultants to assure customer satisfaction and business accountability
- Generated $1.8 million in sales in 2014
Field Sales Representative (Remodeling Division)
ITW Paslode / Duo-Fast
Vernon Hills, IL
01.2010 - 01.2013
- Proficient in conducting Business to Business transactions.
- Cultivated fruitful partnerships throughout IL, WI, IN, MI, and OH.
- Developed and implemented on-site selling programs with adequate support data to sales management
- Acquired solid ability to mechanically breakdown pneumatic and cordless tools and repair them onsite as needed to support the business goals
- Identified and established relationships with decision makers at key existing and potential accounts
- Demonstrated expertise in identifying and converting new leads into sales.
- Established and implemented aggressive territory strategic plans to support annual and long-range plan objectives
- Participated in ACE Hardware Fall Expo in Orlando, FL
- Performed 300 + Product Demonstration Events and Product Knowledge training classes within Home Center environment
- Assisted in developing on-going/continuous market analysis of the territory by pulling jobsite permits and acquiring Trade Focus Surveys on site
- Spearheaded Tool Test Drive programs to promote new products.
- Fostered productive connections with direct dealers and key stakeholders including merchandising managers and product managers.
Chicago Region Account Manager
Hilti North America
Chicago, IL
01.2005 - 01.2010
- Secured significant sales milestone of $900,000 at the assigned Pro Shop.
- Won multiple Pro Center of the Region awards and honors
- Implemented marketing and cross merchandising ideas for various products that increased sales in each product category by at least 20%
- Raised unit count by 30% from previous years
- Generated an average $2000 in sales during contractor events
- Participated and successfully completed Cultural journey and team relationship camps
- Produced strong sales results and finished Top 3 in National Sales competitions among 450 participating Hilti Pro Centers
- Acquired excellent product knowledge and expertise of over 200 product categories
- Developed relationships with Home Center personnel and management team on daily basis
- Trained and developed 7 newly hired team members
- Consistently met or exceeded quarterly Performance Management Process (PMP) targets
- Exceeded performance standards in CRM entries and sales activities within SAP system.
- Implemented shrink and loss prevention ideas
- Expanded cross merchandising locations from 7 to 30 within Home Center environment
- Participated in Hilti leadership conferences
Education
B.A. - Computer Graphics
DePaul University
Chicago, IL01-2005
Skills
- Fluent in Polish
- Excellent written /verbal communication , problem solving and presentation skills
- Lead generation
- Territory management
- Client onboarding
- Data-driven decision making
- Proficient in Microsoft Office
- Skilled in PowerPoint Presentations
- Skilled in CRM tracking
- Certified Powder Actuated Tool Operator
- Mechanical Breakdown Expertise
- Technical Tool Analysis
- Visual Merchandising Development
- Proficient in Utilizing Construction Materials
Accomplishments
- Finisher - 2024 Chicago Bank of America Marathon
- Finisher - 2017 & 2018 SPARTAN Race & Spartan Race Stadium Series
- Co-founder and President of Polish American Club DePaul University (2000/01)
- 2 sport, four year Varsity player Whitney Young Magnet High School (1995-1999)
Timeline
Key Account Manager
JC Licht
05.2015 - 07.2024
Outside Sales
Allied Building Products
01.2013 - 11.2014
Field Sales Representative (Remodeling Division)
ITW Paslode / Duo-Fast
01.2010 - 01.2013
Chicago Region Account Manager
Hilti North America
01.2005 - 01.2010
B.A. - Computer Graphics
DePaul University
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