Maged Elshenawy

Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.

Maged.Elshenawy@citystgeorges.ac.uk

• Maged.elshenawy@namaafeed.com
• Maged.elshenawy@nfert.com
• Maged.elshenawy@queisna-eg.com

• CFBA (Certificate in Family Business Advising): Issued by the Family Firm Institute (FFI®), this certification is specialized for professionals who advise family businesses. It covers areas such as family dynamics, succession planning, governance, conflict resolution, and the unique challenges faced by family-owned enterprises. The CFBA credential is a testament to the holder's expertise in understanding and navigating the complex interplay between family and business systems.
• PMP® (Project Management Professional): Issued by the Project Management Institute (PMI®), this prestigious certification is a gold standard for project management professionals globally. It validates the holder's competence in leading and managing projects and teams, encompassing a broad range of industries and methodologies. The PMP® credential signifies advanced knowledge in project planning, execution, monitoring, controlling, and closing.
• LSSBB® (Lean Six Sigma Black Belt): Offered by the International Association for Six Sigma Certification (IASSC®), the Lean Six Sigma Black Belt certification represents a high level of proficiency in the Lean Six Sigma methodology. This certification indicates expertise in identifying waste and inefficiencies, improving process quality, and leading complex improvement projects. It is highly valued in industries focusing on process optimization and quality assurance.
• PCM® (Professional Certified Marketer): From the American Marketing Association (AMA®), the PCM® certification demonstrates a deep understanding of marketing principles and strategies, including digital marketing, content marketing, sales management, and marketing analytics. This credential is designed for marketing professionals aiming to validate their expertise and stay current in the rapidly evolving field of marketing.
• CSCP® (Certified Supply Chain Professional): This certification by the American Production and Inventory Control Society (APICS®) is tailored for supply chain professionals. It covers critical aspects such as supply chain design, planning and execution, and improvements in supply chain operations. The CSCP® credential indicates a comprehensive understanding of the global supply chain management end-to-end, enhancing the ability to manage and optimize supply chain networks effectively.
• LEED® Green Associate: The LEED® Green Associate credential, provided by the U.S. Green Building Council (USGBC®), is a foundational certification in green building practices. It covers key sustainability concepts, from design and construction to operations and maintenance. This certification is ideal for professionals involved in the building industry who want to demonstrate their commitment to environmentally responsible building practices.
• Digital Transformation and AI Playbook: Offered by Stanford Graduate School of Business, this executive education programme equips leaders with the knowledge and strategic frameworks needed to design and implement digital transformation initiatives. It covers digital technologies, artificial intelligence, innovation, and leadership practices, enabling participants to leverage technology to strengthen competitiveness and drive business growth.
• AFHEA (Associate Fellow of Advance HE): Awarded by Advance HE, this professional recognition demonstrates effective and inclusive practice in teaching and supporting learning. It recognizes the application of appropriate professional values, core knowledge, and areas of activity aligned with the Professional Standards Framework (PSF 2023), Descriptor 1.
• FHEA (Fellowship of Advance HE) - In Progress: Currently working towards Fellowship of Advance HE under Descriptor 2 of the Professional Standards Framework (PSF 2023). This professional recognition demonstrates effective and inclusive teaching practice across all five Areas of Activity, informed by appropriate Core Knowledge and Professional Values.

Visiting Lecturer | Bayes Business School, City St George’s, University of London | 2025–Present

• Contribute to teaching on the Family Business module for MSc and MBA students.
• Deliver sessions on family business governance, succession, knowledge transfer, digital transformation and related topics.
• Support case-based learning, group activities, and student presentations.

• Turning Founder Know-How into Organizational Capability: Evidence from Egyptian Family Enterprises
  Qualitative multiple-case study developed as part of the Executive PhD in Business Administration at Bayes Business School. The paper examines how founder knowledge is transferred to non-family managers and transformed into organizational capability in Egyptian family enterprises. Manuscript in preparation for journal submission.
• Navigating Digital Waters in Family Firms: A Systematic Review
  Systematic literature review examining digital transformation in family firms and identifying the theoretical perspectives, organizational mechanisms, and research opportunities emerging within this field. Manuscript in preparation for journal submission.

“Turning Founder Know-How into Organizational Capability: Evidence from Egyptian Family Enterprises.”

• Paper presented at the International Entrepreneurship Research Conference (IERC), Saudi Arabia, 2025.
• Paper presented at the Academy of Management Annual Meeting, United States, 2026.
• Paper presented at Warwick Day – London + Qualitative Community, United Kingdom, 2026.

“Navigating Digital Waters in Family Firms: A Systematic Review.”

• Paper presented through the STEP Project Global Consortium, 2024.

Elshenawy, M., Bhalla, A. and Banerjee, A. (eds.). A Guide to Key Theories for Family Business Research. Forthcoming, Edward Elgar Publishing.

• Egypt
• St Kitts and Nevis

• Cairo, Egypt
• Dubai, United Arab of Emirates

• Date of Birth: 09/08/86
• Marital Status: Married

• Pmbok
• FIDIC
• AISC
• MBMA