Maggie Bullock
PELHAM,MA
Summary
Highly versatile journalist, author, and editor with a proven ability to cultivate a dedicated audience at The Spread, and lead editorial teams at Elle magazine. Expertise in content strategy, beauty and fashion reporting, and feature writing has established a strong journalistic reputation and has resulted in attracting thousands of readers. Committed to delivering innovative and engaging storytelling, while demonstrating strong entrepreneurial and leadership skills.
Overview
22
22
years of professional experience
Work History
Author
The Kingdom of Prep (Dey Street)
03.2023 - Current
- Wrote and reported a definitive history of J.Crew, covering the American tradition of prep and forty years of retail history—from the '80s catalog boom to the "retail apocalypse."
- Debut book covered in The New Yorker, Vogue, People, The New Republic, The Wall Street Journal, Good Morning America, and more.
Co-Founder
The Spread
09.2021 - Current
- Co-developed a thriving Substack publication highlighting the best women's media from across the post-newsstand landscape—digital, print, podcast, TV, etc.
- Curate weekly analysis of essential journalism from women's magazines and diverse media outlets.
- Co-host podcast "Print is Dead, Long Live Print!" featuring interviews with publishing industry leaders such as Jake Silverstein, Will Welch, Samira Nasr, Stella Bugbee, Joanna Coles.
- Cultivated substantial fashion and media industry following.
- Engage thousands of weekly readers, maintaining an average open rate exceeding 65%.
Freelance Writer
Self Employed Writer
Amherst, MA
03.2019 - Current
- Wrote in-depth essays and investigative reports on diverse subject matter ranging from #MeToo to fashion retail, covering trends and ideas across beauty, fashion, and culture.
- Published in the New York Times, the Atlantic, the Economist, New York magazine, Vogue, Vanity Fair, Elle, Harper's Bazaar, Marie Claire, and Cosmopolitan.
Deputy Editor
Elle Magazine
New York, New York
07.2005 - 11.2017
- Second in command at a leading fashion magazine, reaching 1.1 million readers per month.
- Helped lead the editorial team and strategize coverage of fashion, beauty, psychology, career, and art.
- Helmed the magazine's Style section; top-edited all fashion and beauty content.
- Assigned and edited essays and reported features from respected writers
- Collaborated with the advertising team on brand extensions and in-person events.
- Led projects for special issues, new podcast ideas, and collaborations with brand and other publications.
Senior Writer, Fashion & Beauty
Elle
New York, NY
07.2005 - 08.2010
- Authored first-person essays, reported articles, single-subject packages.
- Reported on the beauty beat, covering industry trends and product launches.
Senior Associate Beauty Editor
Vogue Magazine
New York, New York
11.2002 - 08.2005
- Wrote fashion-driven articles for the magazine's beauty, health, and fitness section
- Represented Vogue at daily events and product launches covering all segments of the beauty industry, luxury and mass
- Conducted interviews with scientists, product formulators, surgeons, dermatologists, and fitness experts to inform beauty features.
Education
Master of Arts - Fashion Journalism
Central Saint Martins College of Art & Design
London, England05.2001
Bachelor of Arts - Fashion Design
Kent State University
Kent, Ohio05.1999
Skills
- Writing and editing
- Editorial strategizing
- Entrepreneurial thinking
- Health and beauty reporting
- Trend coverage
- First-person essay
- Service journalism
- Investigative reporting
- Strong writer relationships
- Assigning stories
- Podcasting
Projects & Honors
- James Beard Foundation Media Awards, 2019, winner, with New York magazine food editors, of the General Excellence Award for the 2018 profile of chefs Gabrielle Hamilton and Ashley Merriman
- Hearst Spotlight Award, 2014, winner of the annual Hearst employee award for outstanding contribution
- Fragrance Foundation 'FiFi' Award, 2005, 2007, 2008, 2010, four-time winner for editorial excellence in fragrance coverage
Accomplishments
- James Beard Foundation Media Awards, 2019. Winner, with New York magazine food editors, of general excellence award for 2018 profile of chefs Gabrielle Hamilton and Ashley Merriman
- *Hearst Spotlight Award, 2014. Winner of annual Hearst employee award for outstanding contribution.
- Fragrance Foundation "FiFi" Award. 2005, 2007, 2008, 2010. Four-time winner for editorial excellence in fragrance coverage.
References
References available upon request.
Timeline
Author
The Kingdom of Prep (Dey Street)
03.2023 - Current
Co-Founder
The Spread
09.2021 - Current
Freelance Writer
Self Employed Writer
03.2019 - Current
Senior Writer, Fashion & Beauty
Elle
07.2005 - 08.2010
Deputy Editor
Elle Magazine
07.2005 - 11.2017
Senior Associate Beauty Editor
Vogue Magazine
11.2002 - 08.2005
Master of Arts - Fashion Journalism
Central Saint Martins College of Art & Design
Bachelor of Arts - Fashion Design
Kent State University
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