Maggie Fitter
Branford,CT
Summary
Dedicated Marketing Coordinator offers detailed planning, scheduling and monitoring of marketing campaigns to optimize strategies and boost results. Experienced in orchestrating development of collateral. Well-organized and diligent with good communication and team leadership abilities.
Overview
11
11
years of professional experience
Work History
Marketing Coordinator
Yale New Haven Health
New Haven, CT
06.2020 - Current
- Collaborate with senior leaders to understand key priorities, develop marketing plans to support patient acquisition, and present the performance of marketing campaigns.
- Coordinate the production of promotional and educational materials with clients and colleagues, including graphic design, photography, videography, digital media, social media, internal communications, and media relations.
- Interface with colleagues and our advertising agency to create and execute digital, print, TV, radio, and OOH assets, as well as sponsorship opportunities.
Development Director
American Heart Association
Wallingford, CT
03.2019 - 06.2020
- Cultivated relationships with senior leaders of local businesses to garner corporate sponsorship, increase the visibility of our mission, and engage their staff in fundraising.
- Established and fostered relationships with new and existing donors and encouraged participation in the organization's fundraising events.
Event Coordinator
JB Sports, LLC
Branford, CT
05.2014 - 03.2019
- Coordinated road races across Connecticut by overseeing the implementation and development of marketing materials, sponsor recruitment, course development, volunteer management, obtainment of permits and insurance, race registration, website development & more.
- Established and maintained relationships with key stakeholders, including vendors, sponsors, and community leaders.
Education
Master of Science - Sport Management
West Texas A&M University
Canyon, TX05-2015
Master of Arts - Communications
Keene State College
Keene, NH05-2013
Skills
- Marketing campaign planning and execution
- Attention to detail
- Communication and collaboration
- Copywriting and content creation
- Creative briefing
- Email marketing
- Event planning and logistics
- Lead generation
- Paid advertising
- Problem-solving and adaptability
- Project management
- SEO/SEM
Affiliations
- Serving on the Board of Directors for both the New Haven Road Race and CT WaveRunner Run Club
- Instructor at Lisa's Bike & Bootcamp
References
References available upon request.
Timeline
Marketing Coordinator
Yale New Haven Health
06.2020 - Current
Development Director
American Heart Association
03.2019 - 06.2020
Event Coordinator
JB Sports, LLC
05.2014 - 03.2019
Master of Science - Sport Management
West Texas A&M University
Master of Arts - Communications
Keene State College
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