Maggie Kucik
Marketing Professional
Fishers,Indiana
Summary
Versatile marketing and communications professional focused on delivering mission-critical results through effective strategies, thorough execution, and tracking results. Success implementing systems across multiple operations with first-rate organizational and communication skills.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
Work History
Executive Director of Marketing and Communications
Marian University
Indianapolis, Indiana
07.2020 - Current
- Developed and executed annual marketing and communications strategy in support of university's goals and objectives.
- Managed $2.4 million annual marketing budget, and led team of 8 direct and 5 dotted-line reports across multiple campus locations.
- Reported to and worked closely with organizational leadership and board of directors to guide operational strategy.
- Directed technological improvements, increasing department efficiency and reducing friction in the customer experience cycle.
- Oversaw all aspects of brand management and campaign development.
- Proudest Accomplishment: Implemented a project management software to better serve internal customers and streamline processes resulting in improved efficiencies in productivity.
Director of Enrollment Marketing
Marian University
Indianapolis, Indiana
10.2018 - 07.2020
- Strengthened strategies by introducing drip communication campaigns to prospect students and their influencers.
- Introduced a subsidiary brand to the main university brand by overseeing market research and creative development.
- Collaborated with other departments to maintain positive application progression, student satisfaction, and success.
- Proudest Accomplishment: Strengthened communications and improved cross-departmental processes resulting in the alignment of operational strategies.
Manager of Event Marketing and Sponsorships
Marian University
Indianapolis, Indiana
08.2013 - 10.2018
- Managed event marketing and communication needs, including the communication strategy, event space selection and arrangement, and production of all multi-media and print assets.
- Develop creative and relevant promotional copy for event marketing programs and key messages.
- Identified sponsorship opportunities that increased the university’s brand awareness and generated inquiries for enrollment.
- Proudest Accomplishment: Strengthened the consistency of our brand message by writing speeches for leadership and other event participants resulting in formalizing a writing process for all speakers at a university events.
Manager of Marketing, High School Relations
Harrison College
Indianapolis, Indiana
04.2006 - 08.2013
- Created brand messaging, collateral materials, customer events, and promotional strategies for target population.
- Boosted brand awareness and generated leads by creating and delivering in-person presentations in high school classrooms.
- Managed and trained public relations team to deliver in-person presentations in assigned regions.
- Proudest Accomplishment: Implemented a marketing campaign resulting in 200% of application goal and 100% of enrollment goal with a waitlist for the first-time in the history of the program.
Education
Bachelor of Arts - Telecommunications
Indiana University
Bloomington, Indiana 08.2001 - 12.2005
Timeline
Executive Director of Marketing and Communications
Marian University
07.2020 - Current
Director of Enrollment Marketing
Marian University
10.2018 - 07.2020
Manager of Event Marketing and Sponsorships
Marian University
08.2013 - 10.2018
Manager of Marketing, High School Relations
Harrison College
04.2006 - 08.2013
Bachelor of Arts - Telecommunications
Indiana University
08.2001 - 12.2005
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